Recent Articles

• Do you have recurring knee pain? Examine how you’re standing

  Sheilamary Koch Medical & Allied Healthcare

  Avoiding movements that tax your knee like high-impact sports won’t be enough if misalignment in your everyday posture is at the root of your recurring knee pain. Habits of poor alignment affect the entire body and knees are no exception. But identifying and correcting these habits isn’t easy. To begin with, people tend to focus attention on where they feel pain, yet the problem often lies elsewhere, notes somatic movement educator Carolina Baronio. "Everything we do with one part of the body affects the entire skeletal system," she explains.

• Spotting ‘hidden’ but dangerous terms in a commercial lease

  Kanayo Okwuraiwe Business Management, Services & Risk Management

  Signing a commercial lease agreement is a huge milestone in the life of your business. It can greatly contribute to the success or failure of your business. When signing a commercial lease agreement, it is important to pay close attention to the business as well as the legal terms of the agreement, as it is usually not easy to change or get out of a commercial lease agreement once it has been signed. You should, therefore, speak to an experienced real estate lawyer before you sign any lease agreement. A good real estate lawyer should explain all the terms of the agreement to you in layman’s terms.

• Pancakes and the value of reinvention

  Tory Barringer Marketing

  How do you like your pancakes? With or without butter? What kind of syrup? Beginning this spring, IHOP is betting that you'll take them to go. Late last year, the breakfast giant announced the upcoming launch of Flip'd, a new fast-casual option designed to attract the Starbucks crowd by offering the usual IHOP fare in more portable options. This latest venture is not unusual for IHOP, a franchise that notably stirred up a tempest on the internet in summer 2018. If you're looking for a way to reinvigorate your brand, you could do worse than to follow IHOP's example of rebranding. But where do you begin?

• Study: Americans are concerned about plastic pollution, but not as much…

  Scott E. Rupp Waste Management & Environmental

  The U.S. is one of the biggest creators of plastic waste, and consumers are taking more notice than ever. Concerns over plastic pollution and how to combat it with eco-friendly alternatives are also peaking. Piplsay surveyed 31,149 Americans to understand their perception of plastics, waste and plastic recycling — an apt audience since the U.S. produces about 35 million tons of plastic waste each year. Of all that trash, less than 10% is recycled. America also is seen as lagging behind in intent and action regarding recycling.

• Considering giving up alcohol? You’re in good company

  Victoria Fann Medical & Allied Healthcare

  For years now, people have been abstaining from alcohol during the month of January. This trend follows the typical pattern of people wanting to focus on health after holiday indulgences and failed resolutions from the previous year. Once the month is over, many return to their previous habits. This year is different. Now, there is a major trend toward eliminating alcohol altogether. So, why now?

• How hospitality will become more sustainable in 2020

  Bambi Majumdar Travel, Hospitality & Event Management

  It seems that hotel sustainability is going to top all hospitality trends in 2020. The industry is adopting a dual approach to become more sustainable, featuring a blend of behavioral change and implementation of relevant technologies. According to research, hotels must reduce their carbon emissions by 66% by 2030 to ensure that growth in the sector is sustainable. Many are using the Hotel Carbon Measurement Initiative (HCMI) to measure and report on their carbon footprint in a consistent way.

• 4 reasons why every spa should have its own protocols

  Elizabeth Donat Retail

  With so many spas and medical spas in business these days, it's hard to keep up with all the amazing menu offerings that are available on the market, including rejuvenating facials; chemical peels; dermalinfusion therapies; and treatments for the hands, neck and scalp. But as spa practitioners and owners, it's not only a good idea to offer incredible services at competitive prices, it's crucial to have the protocols for these services written down and recorded at your spa. Like a chef writes and follows carefully crafted recipes, spa owners and their staff must create and adhere to protocols.

• Niche social media platforms are hidden gold mines for marketers

  Lisa Mulcahy Marketing

  You've thrown your marketing power heavily at Facebook — and you're far from alone. The Sprout Social 2019 Index study reports that 89% of marketers do utilize the social media giant as a brand booster. Yes, Facebook can get your brand massive exposure — as can Instagram, Twitter, LinkedIn and Pinterest; yet, you may find your products and services getting lost in the vast sea of data flooding each of these platforms. Why not try advertising on niche social platforms?

• Why ‘point shooting’ doesn’t work on its own

  Mike Ox Law Enforcement, Defense & Security

  I get into frequent discussions with shooters and instructors on the merits of sighted shooting vs. point shooting. Now, to be clear, I teach that there's a time for both and teach a blended approach that lets shooters seamlessly and effortlessly switch back and forth, but this isn't something you can just decide you're going to do…it takes deliberate practice. But, at the same time, countless instructors claim — and demonstrate — that point shooting is accurate and predictable by shooting shotgun shells, 9 mm brass, and coins out of the air — all without using their sights. So…what’s going on? Why is there any debate or disagreement?

• Groupthink and healthcare: An unhealthy alliance

  Keith Carlson Medical & Allied Healthcare

  The term "groupthink" has been in popular usage since the 1970s, and its applicability to the multibillion-dollar 21st-century healthcare industry could not be more salient than it is today. Initially coined in 1974 by Irving Janis, a professor of psychology at Yale University, it is defined by Yale Alumni Magazine as when "a group of intelligent people working together to solve a problem can sometimes arrive at the worst possible answer." Those firmly ensconced in the healthcare ecosystem can likely agree that groupthink plays a larger role than we would like to believe.

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