Recent Articles

• Can Instagram work for B2B marketers?

  Suzanne Mason Marketing

  Author and digital marketing pioneer Seth Godin once said, “Marketing is no longer about the stuff you make, but the stories you tell.” As we start a new year and a new decade, B2B marketing continues its ongoing evolution thanks to an ever-evolving customer base.

• Is cryptocurrency payroll legal?

  Grace Ferguson Business Management, Services & Risk Management

  Paying employees in cryptocurrencies could be an emerging trend. But it’s not without controversy or implications. U.S. employers should tread carefully. A key area of consideration is the Fair Labor Standards Act (FLSA), which says that employers must pay employees "prescribed wages, including overtime compensation, in cash or negotiable instrument payable at par." "Negotiable instrument payable at par" is interpreted to mean either cash or something that can be immediately converted into cash, such as direct deposit or paper check.

• Hotspotting: The pros and cons of a key healthcare trend for 2020

  Lisa Mulcahy Healthcare Administration

  "Hotspotting" is a new strategy in healthcare meant to reduce the medical expenses of the highest-cost patients in your system. The basic idea: "super-utilizers," or patients who have been admitted to a hospital three times in a brief time period, are identified. Using a range of healthcare team members, patients’ lifestyles and needs are analyzed to determine where their treatment costs can be cut without compromising their care. There are both pluses and minuses to consider. Take these considerations into account to see if hotspotting may be appropriate at your facility.

• Gaining altitude at board meetings

  Robert C. Harris Association Management

  Governance is characterized as a high-level, strategic effort by a governing body. An association board should advance a cause or mission, serve stakeholders and make best use of resources. For some staff executives, it is only a dream to get the board thinking strategically. Many describe their board meetings as a social gathering, not producing significant results. Contrast the perspectives of an airline flight to the boardroom. Directors enter, sit at a table, open an information packet, listen to reports and deliberate. The agenda guides discussions that must be completed before adjournment.

• Infographic: The future of health insurance for millennials and Gen Z

  Brian Wallace Healthcare Administration

  The way people work is changing, and that means how people access healthcare and buy health insurance is changing, too. But what are younger generations looking for in health insurance? Learn more with this infographic.

• Coronavirus: A reminder for employers to have contingency plans for health…

  D. Albert Brannen Business Management, Services & Risk Management

  The recent outbreak of coronavirus in China reminds us that employers need to take certain actions to be prepared for public health crises in general. This article outlines some of the basic steps that employers can take now to get ready for a rapid spread of flu, coronavirus or some other pandemic threat. For example, you should strive to keep your safety policies and practices up to date. Consider what policies or practices you can adopt now that may come into play if there is a pandemic or major outbreak.

• F-35’s problems continue with the gun that won’t shoot straight

  Rebecca Walker Donaldson Law Enforcement, Defense & Security

  It should not come as a surprise that the Lockheed Martin Corporation’s $428 billion F-35 aircraft, which has been fraught with problems for years, has a gun that won’t shoot straight. There are three F-35 models that are equipped with the 25 mm gun. While there seems to be no problems with the gun on the Navy and Marine Corps versions, the Air Force model has "unacceptable" accuracy when hitting ground targets. Recently, Bloomberg defense reporter Anthony Capaccio had an advance look at the Defense Department’s anticipated report on the progress of the F-35 Joint Strike Fighter.

• How to weigh and implement the 4-day workweek

  Terri Williams Business Management, Services & Risk Management

  In August 2019, Microsoft Japan launched a pilot program consisting of a four-day workweek — with employees off on Fridays. Most meetings were replaced with in-office messaging, and the meetings that were held could not last longer than 30 minutes. Microsoft said the company had a 40% increase in productivity compared to a year prior. But can this strategy work for any company? "The four-day workweek requires that companies establish a set of core values and guiding principles as a framework to help supervisors and managers enhance their decision-making regarding the equitable distribution of work," says Dr. J. Gerald Suarez at the University of Maryland.

• Why California needs a public utility option — but not prisoner futility

  Michelle R. Matisons Waste Management & Environmental

  When universal values of dignified workplaces cautiously attending to dwindling resources are contemplated in the U.S., minds often wander to the Golden State. But not so fast. Northern California's International Brotherhood of Electrical Workers (IBEW) 1245 union opposes new legislation, Senate Bill 917, to turn bankrupt PG&E into a public utility — harkening back to yesteryear’s spotted owl vs. logger debates regarding old growth forests. The term "labor power" takes on new meaning to survive these divisive times; labor clashes with the environment again.

• Epic Systems wages interoperability war on CMS

  Scott E. Rupp Healthcare Administration

  There's a major hubbub going on in healthcare right now regarding interoperability. This includes a campaign from the CEO of an EHR company to health system leaders encouraging them to rally against federal interoperability reform; tech giants telling the Office of the National Coordinator for Health Information Technology (ONC) to enforce its rules; and Centers for Medicare and Medicaid Services (CMS) Administrator Seema Verma suggesting that some healthcare EHR vendors are attempting to protect "short-term profits." Where to start? In this case, we'll begin to break this drama down at the top — with the regulators, CMS.

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