Recent Articles

• Telepresence robots: A healthcare trend that’s surprisingly cost-effective

  Lisa Mulcahy Medical & Allied Healthcare

  Telepresence is an important trend for healthcare in 2020. As an administrator and/or physician, you may already use it for remote applications, such as consultations with patients and specialists. But adding robotics as a facet of your telepresence strategy can be a lot easier to implement than it may seem — and a lot less expensive, too. Here are some of the technology's most exciting applications that can be used at your healthcare facility today.

• A look at some of the most important content marketing trends for small…

  Eliza Medley Marketing

  Marketing is not just a component of your business, it is often the key to a steady flow of customers and sales. Every business that plans to grow is obliged to have marketing in one way or another. Otherwise, a more prudent competitor will prosper. Often, small- and medium-sized business owners ignore marketing, considering it to be an unnecessary additional cost. Henry Ford once said, "Stopping advertising to save money is like stopping your watch to save time."

• The power of the career development discussion

  Hank Boyer Business Management, Services & Risk Management

  With overall employee disengagement levels over 60% and many millennial employees already looking for their next employer, career development discussions have become a critical tool in attracting, developing, focusing, and retaining talented people. Career development discussions are not new, though they have recently become a rising star among best practices across all employment sectors for retaining talented people. The biggest challenge is that most managers do not know where to start in having an effective career development discussion.

• How your digital marketing team can beat the ‘zero click’ trend

  Lisa Mulcahy Marketing

  As a marketer, you want your website to be reached as easily and frequently as possible, but that can be quite the challenge these days. One culprit could be the emerging "zero click" trend. What is zero click? It happens when someone types a question or phrase into Google but finds the answer through search results alone, meaning there's no need to continue to click onto an actual website. Use the following smart strategies to optimize your website’s visibility and content. Then, you can powerfully counteract the impact of zero clicks on your profit margin.

• Band of sisters: 4 counselors form a cohesive team to ignore the ‘nonsense’…

  Connie Voss Education

  Carteret, New Jersey, is a short 35-minute train ride from New York City. Carteret High School students are largely "first generation" when it comes to higher education. Still, about 30% attend universities and 20% attend two-year colleges. The high school is served by four counselors and an assistant. According to statistics, that's 100 more teens than the recommended student-to-counselor ratio. Sweety Patel heads the team. Her workmates are Toni-Marie Planko, Dara Benjamin and Kimberly Vaticano.

• Report: Healthcare hacks continue to skyrocket

  Scott E. Rupp Medical & Allied Healthcare

  Healthcare data breaches continue to be a significant problem for patients and organizations. In 2019, more than 41 million patient records were breached, as per the findings of a report from Protenus and DataBreaches.net. Additionally, based on these reported findings, the number of hacks nearly tripled from the year prior when 15 million patient records were affected by breach incidents. Protenus analyzed data breach incidents disclosed to the U.S. Department of Health and Human Services and/or the media during 2019.

• Prehabilitation: Helping patients prepare for surgery

  Dorothy L. Tengler Medical & Allied Healthcare

  Patients often feel anxious before surgery, especially in the days leading up to the procedure, which may be spent in pre-surgery preparation. Prehabilitation (prehab) is an inexpensive program that involves using the weeks before surgery to get mentally and physically ready for their upcoming procedures. After the first prehab test in surgery inpatients in 21 hospitals across Michigan, the approach showed reductions in total medical costs related to patients' care and shorter hospital stays compared to similar patients who had surgery before the program began.

• Designers upbeat as remodeling boom continues

  Michael J. Berens Interior Design, Furnishings & Fixtures

  With market conditions trending in their favor, residential interior designers are looking forward to another profitable year. Reluctant to give up their current homes, homeowners planning to stay in place for the long haul are choosing to spend instead on improvements and updates. Although industry forecasts predict remodeling and renovation activity will slow during the second half of the year, at present surveys show a sizable majority of homeowners have plans to undertake home improvement projects in the coming months.

• How the coronavirus revealed China’s importance to global travel

  Bambi Majumdar Travel, Hospitality & Event Management

  China is essential to the global economy, and with the coronavirus bringing the country to a grinding halt, the travel industry is feeling the repercussions. The SARS epidemic in 2002-03 and the swine flu crisis in 2009 made some impacts on global tourism, but nothing like the coronavirus. Since those years, the Chinese economy has grown and established more global connections. The International Monetary Fund estimated in 2019 that China alone accounted for 39% of global economic expansion.

• 3 ways to simplify church content to get it noticed

  Mark MacDonald Religious Community

  Attention spans are incredibly low — and dropping. People stop listening and paying attention a lot sooner than you'd expect! Churches tend to think in long-form content. Think services, sermons, announcements, website content and brochures. Many churches do it the same way today as they did a decade ago, all while attention spans are plummeting. It just doesn't work today. Here are three ways to simplify church content so that people will actually take the time to discover it.

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