Recent Articles
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Travel companies using microsites to reach customers
Chay Rees Runnels Travel, Hospitality & Event ManagementCompanies are turning to the use of microsites as they seek to reach specific demographics or highlight certain aspects of their product or offering. Microsites are generally one- to two-page sites that may be branded a little differently than the parent site and act as discrete “sites within a site.”
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Expansion of Helsinki Airport begins
Matt FalcusConsistently ranked as one of the best airports in the world by passengers and other organizations, Helsinki-Vantaa is beginning a phase of developments and upgrades that aim to retain this position and allow growth alongside its partner airlines.
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Brainstorming: Knowing when it’s safe to return to athletic activity
Colleen ButlerColleen Butler, author of "Concussion Recovery: Rebuilding the Injured Brain," is offering practical advice to help with the recovery from brain injury. In the fourth edition of Brainstorming, readers have asked about returning to athletic activity as well as biofeedback and brain mapping.
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Confessions of a miser: 6 tips to a strong budget
Bob FortuneBudgetary decisions often times require courage because difficult financial choices affect everyone within an organization. Belt tightening, cutbacks and general business decisions are a necessary and healthy part of the business cycle, and few people cheer when a tricky budget cut or choice is made.
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Research: Old cancer drug may help prevent rejection after transplantation
Joy BurgessAccording to new transplant research in Sweden, an old cancer drug, Zebularine, may help to prevent rejection after transplantation. Rejection of the new tissue or organ has long been a problem for patients after receiving a transplant from an organ donor. However, this new discovery may help scientists to develop new anti-rejection treatments that will provide excellent results for transplant patients.
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Is Mars rusted?
Sasha ViasashaThe simple answer is likely “yes,” but the most accurate answer is “no one knows.” The red hue of Mars comes from a fine layer of iron oxide that has gone through a transformation similar to rust, but in the absence of oxygen and water. What exactly that means is a matter of heated debate. We need to find the answer quickly, however, because there are at least 14 independent missions to Mars in development right now, and the closest repair shop will be 34 million miles away.
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A lower per vehicle retail may be the way to higher profits in used cars
Chris JusticeAny dealer will tell you that it seems as if used cars are getting more and more expensive to buy, while competition and the Internet are driving down prices. Factor in transportation, recon, advertising and commissions; it can be a real struggle to make an acceptable profit.
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Promotional items: What not to buy
Nick MerrillAfter a lot of time spent in large-market radio promotions, I've seen a wide variety of promotional items, from the traditional to the extravagant to the bizarre. And you’d be surprised what the most effective promotional or “giveaway” items are. Sometimes, more money spent does not equal greater brand impact. Here are a few tips to help you achieve the maximum bang for your promotions buck.
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Nothing beats a campfire-in-a-can when RVing
Laura Weaver Recreation & LeisureHow can we overcome a campfire ban? Try using one of my favorite camping supplies — a campfire-in-a-can. Though there are several varieties of this unique item from which to choose, they all incorporate the same idea.
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Detecting leaks in cable TV networks
Peter LampelLeaks are unacceptable. What plumbers and secret agents have known for many years has now become a critical issue for TV technicians. Unwanted emissions from cable TV networks represent a huge potential source of interference for new communications networks.