Recent Articles

• Lost hospital revenue comes into view as elective surgeries resume

  Scott E. Rupp Medical & Allied Healthcare

  The American Hospital Association has released a new report that suggests cratered healthcare finances as a result of COVID-19 have been disproportionally devastating for hospitals and health systems. The report says losses to these organizations will surpass $200 billion during the first four months of the outbreak from March through June 2020. The losses are not directly related to coronavirus itself but are due to the massive ancillary response to curbing the spread of the virus.

• Dentists urge aid for dental practices in next round of federal stimulus

  Tammy Hinojos Oral & Dental Healthcare

  Dental practices across the nation are just one category of small businesses that have suffered, both economically and logistically, due to the near-national shutdown in response to the COVID-19 pandemic. And as lawmakers are working on the next relief package, the American Dental Association, on behalf of its 163,000 members, is urging Congress to include language to assist the dental industry in the process of recovery. The ADA is making a few key recommendations to legislators.

• Infographic: How to find work in the remote economy

  Brian Wallace Business Management, Services & Risk Management

  Remote work has been increasing in popularity for years now, but the COVID-19 crisis has put the trend into high gear. There’s a reason remote work is here to stay — the benefits are measurable and undeniable. Learn more about the industries where remote work is exploding and how to find a work-from-home job with this infographic.

• Vital signs to monitor for association recovery

  William D. Pawlucy Association Management

  "If my association went for a health checkup today, there would be some serious health issues," said a president of a large healthcare association. As the economy moves to recovery, consider taking the association’s vital signs, just like a doctor takes body temperature, respiratory rate, and blood pressure. In this case, taking the vitals of the association includes the health of the association; identifying potential symptoms; and developing treatment plans.

• Fear of the unknown

  Anne Rose Business Management, Services & Risk Management

  Fear of the unknown can be debilitating. In recent months, we've witnessed how irrational, intangible fears have caused panic buying, hoarding, greed, brawling, and poor business decisions. "Irrational fears" have no basis in a present reality. Fear of the unknown requires you to ignore or minimize the state of your current circumstances and focus on worst-case future possible scenarios. It's the "what ifs" that will cripple you because they are predicated on the worst possible catastrophes becoming reality.

• Being kind in the time of COVID-19

  Lisa Cole Mental Healthcare

  At the time of this writing, I'm stuck between states, self-isolating and social distancing at a friend’s home during the COVID-19 pandemic. Being in the "vulnerable" category, it's not feasible for me to do what I naturally would — love and serve in whatever way I could. One could go south really quick these days if we let ourselves. Most of us have never experienced a pandemic that’s killing so many, including our healthcare providers who are struggling to keep us alive.

• Podcast: How to market a cash-based practice on social media

  Jarod Carter Marketing

  In this episode, Jarod Carter does a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You'll learn about constructing compelling ads and targeting them to your ideal customers. He'll also walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice.

• Where Trump, Biden stand on charter school policy

  Patrick Gleeson Education

  This article compares the two major-party presidential candidates' policies on a single issue: charter schools. Wherever possible, I've limited my sources to the candidates' firsthand policy statements or to nonpartisan sources. Where it's useful to provide a partisan point of view over a particular issue, I've carefully identified it. Both candidates’ statements are rich in aspirational goals and less forthcoming about where the funding will come from. Here's what the two candidates have said about this important education issue.

• How using Zoom as a marketing device can boost your brand’s profits

  Lisa Mulcahy Marketing

  If your team is working remotely, chances are excellent that you've jumped on a Zoom conference call or two. But did you know that in addition to being a convenient meeting application, you can use Zoom right now to boost your brand's visibility and sales? Zoom is tailor-made for these tough times as you try to get your digital and social media messaging revamped — and your audience is eagerly jumping on the Zoom bandwagon. So, how do you incorporate Zoom into a campaign quickly and super-effectively?

• 5 key changes that will make your business more resilient

  Victoria Fann Business Management, Services & Risk Management

  During the pandemic, the businesses that have been hit the hardest were nonessential businesses dependent on physical customer contact. This has forced many of these businesses to take a good hard look at their business model. Before, they may have been vulnerable to a natural disaster, but few ever expected that a pandemic would forcefully close their doors. What's being discovered is that it’s become necessary to let go of many of the old ways of doing things and even pivot when necessary, which may mean that a business may resemble nothing of its former self. So, what does that look like?

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