Recent Articles
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Top destination choices for medical tourism in 2014
Bambi Majumdar Travel, Hospitality & Event ManagementThe concept of medical tourism is an instant hit for two reasons: the promise of good treatment at half the cost and the added bonus of a vacation to a foreign land. Once the idea caught on, the travel and hospitality industry was quick to see the benefits of tying up with the medical community and expand the limits of this new business.
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The ephemeral message illusion: Should we snap out of it?
Julie Bernhard Science & TechnologyIt might be hard to comprehend, but we did once live in a time where breaking up with someone was not a public affair. Dissolving relationships used be private matters and didn't consist of selecting a new item in a drop-down menu. The line between public and private matters appears to be convoluted. Is that a good thing?
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Marketing with postcards — Part I
Jeffrey Dobkin MarketingHow can you stay in your customers' minds? It's easy with a few postcards. Mail postcards to prospects and customers every few weeks, and they'll think of you first when they need something. They'll pick up the phone and call you when they're ready.
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Overcoming communication challenges of EHRs
Jessica Taylor Healthcare AdministrationThe transition to electronic health records can bring some concerns for healthcare providers, including workflow, training, privacy and security. But one of the most important issues is communication, and many clinicians are concerned that using a computer with a patient will hinder communication.
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Your church needs an alarm clock
Mark MacDonald Religious CommunityI often listen to iHeartRadio and one of its many stations. I'm not even sure what I'm listening to most of the time. It's just music. When I get tired of one of the stations, I move on. Sounds like church, doesn't it?
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8 tips to dominate the competition in sales
Marc Wayshak MarketingYour competitors are out there right now trying to sell your customers and prospects. That's the bad news. The good news is that, with the right selling strategy, it is easy to stand out from the competition.
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Violence continues as school security measures increase
Bambi Majumdar Law Enforcement, Defense & SecuritySadly, we live in an age where even the innocent are not spared from violence, and we see words like "lockdown" become an intrinsic part of the school lingo. Today's mass stabbing that injured 20 at a Pittsburgh-area high school is the latest example of this unfortunate trend.
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Issues in assessing ESL students
Douglas Magrath EducationTesting styles in the students' home countries are different than those in the U.S. Often the curriculum overseas will focus on many different subjects; material is usually learned by rote memorization. Students may not be familiar with multiple-choice tests or essay tests that include analysis and synthesis.
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Vet your travel agency’s vendors
Anne Rose Travel, Hospitality & Event ManagementHow do you decide which vendors you choose to work with? There are thousands of tour operators, hotels, excursion companies, cruiselines and transfer companies all vying for your patronage. Are they equally worthy of your business? Are they equally trustworthy to deliver exactly as promised? Are they equally profitable?
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An interview with Sarah Menke‑Fish on the ever-changing field of…
Lauren Swan CommunicationsAs journalism evolves to keep up with the spread of digital media, many students wonder what this will mean for them in terms of their college choice and careers. Will it make the field more competitive? Will there still be jobs for graduates in the coming years?