Recent Articles
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1 core principle of social media marketing
Linchi Kwok MarketingA few days ago, I attended Social Media Marketing World 2014 (#SMMW14) in San Diego. According to the event's website, this is the world's largest social media marketing conference, where about 2,000 marketing professionals get together every year to network and share their best practices on social media marketing.
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Study: Meaningful use email criteria challenging for specialists
Pamela Lewis Dolan Healthcare AdministrationAs the meaningful use incentive program moves into its second stage, there have been concerns among physicians over their ability to meet the patient engagement requirements. Satisfying the Stage 2 criteria will rely not only on physicians adopting the right technology, but also on their patients' willingness to use it.
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Prepping your design conversation
Michael J. Berens Interior Design, Furnishings & FixturesClients today are more demanding than ever. Some designers dread calling on new clients because they feel they are walking into an ambush. No one should have to work that way. And you don't have to.
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Medical research goes small for big results
Rosemary Sparacio Science & TechnologyHardware and its accompanying software continues to make headlines in the news every day. Medicine is certainly no exception. The area of medical devices and related technologies profits greatly from the strides made possible by smaller chips, nanoparticles and nanoelectronics.
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The snowbird’s journey home
John Bos Recreation & LeisureWhether you snowbird in the great Southwest, Florida or any other winter location, plans to return to the home roost always start about this time of year. When it comes time to pick up and plan the trip up north, here are some of the issues that we typically review.
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The rise of experiential lodging
Alan Clarke Travel, Hospitality & Event ManagementAs the travel industry embraces the "collaborative economy" with sites like Airbnb and Homeaway giving travelers local lodging options never before available, the homestay concept is also evolving. Once purely a study-abroad concept, homestays are becoming a mainstream travel option for anyone seeking a more immersive accommodation experience.
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Amazon’s Fire TV — Chicken or egg?
Mitch Weinraub CommunicationsLast week saw the release of the Amazon Fire TV. It is by all accounts a capable box with a slick interface and a fast processor. In short, it allows you to put most anything you can find on the Internet onto your TV — except live TV.
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How unions would dramatically alter the player-coach relationship
Rey Hernandez Sports & FitnessOn March 24, the National Labor Relations Board (NLRB) for Region 13 held that student-athletes receiving scholarships at Northwestern University are "employees" under Section 2(3) of the National Labor Relations Act. The decision in this case applies only to private institutions such as Northwestern University that fall under the jurisdiction of the NLRB, but it is probably only a matter of time before public universities will have to address similar issues under the laws of their jurisdiction and their respective public employment relations board.
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Automotive lightweighting — Flash-forward material highlights
Don Rosato ManufacturingAutomotive lightweighting with alternative plastic materials will remain an important technology trend into the foreseeable 2020-2025 time period. The lightweighting potential of every vehicle component is under investigation, and advanced plastics and plastic composites offer significant lightweighting potential.
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4 steps to effective performance management
D. Albert Brannen Business Management, Services & Risk ManagementGetting the most out of employees has always challenged employers. It is particularly difficult in today's highly-regulated business environment with increased global competition and changing employee attitudes. Performance management is not just about dealing with the poor performers.