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Should your brand be using Groups on Facebook?
Emma Fitzpatrick MarketingUp until early 2018, most companies did not use Groups on Facebook. Why would they when they had already built a community of followers on their page? That January, though, Facebook announced the algorithmic change that is still plaguing brands: their content is not ranked as highly in the News Feed as posts from friends, family and Groups. User-generated content could be a way to encourage friends and family members to amplify company messages. For that to be successful, though, you must depend on others. That’s why some businesses saw Groups as the best way to potentially "beat" the new algorithm.
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STEAM education for English learners
Erick Herrmann EducationEducators all over the world are familiar with the importance of STEM as critical skills in the 21st century. Employers around the world are looking for students who are proficient in these content areas as pathways to college and career readiness. Some have included another letter acronym in this abbreviation, an "a" for "art." This iteration creates the acronym STEAM: science, technology, engineering, art, and math. While it is easy to recognize the importance of integrating these areas into instruction, when working with English learners, teachers may feel that there are challenges or issues that arise for implementing deep STEAM instruction with this population.
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Why successful onboarding begins with blunt honesty
Catherine Iste Business Management, Services & Risk ManagementLike a first date, no one expects complete honesty in an interview from either side of the conference room table. However, as we become more experienced in the process, two things can happen: we become better at dancing around the truth or we become less interested in the dance and just throw it all out there. When it comes to a successful onboarding process, that latter path, blunt honesty, is the way to go.
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L versus M: Where do I start?
Maryann Lesnick Civil & GovernmentI've noticed a trend with some companies to use section M of the government solicitation document as the basis for their proposal structure. While I understand the desire to make it easy for the evaluators to score your proposal, this could result in a noncompliant bid. Organize your bid or proposal according to the customer’s instructions. A compliant proposal meets the customer's requirements and submittal instructions.
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Common myths about women and executive presence
Roberta Matuson Business Management, Services & Risk ManagementThere’s so much noise these days about executive presence that it’s hard to separate fact from fiction. Here are a few myths that need dispelling. The first myth is that if a woman wants to make it to the top, she needs to act like a man. While there’s much we can learn from the men who’ve come before us, that doesn’t mean we have to do things the same way to be equally successful. The most successful leaders I know, many of whom are women, don’t try to be something they’re not.
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How to help millennials become great leaders
Catherine Iste Business Management, Services & Risk ManagementInstead of complaining about millennials, it is time for us to start taking responsibility for supporting their leadership development. Here are a few ways to take on the challenge. For example, one common critique of millennials is that they need exact details mapped out for them on how they can succeed and constant feedback along the way. While that may be a challenge sometimes, this is exactly the type of trait that can help us grow leaders.
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Inclusive culture starts with foundation, so don’t fall into diversity…
Simma Lieberman Business Management, Services & Risk ManagementIf you want to create an inclusive culture that lasts, you have to start with a strong foundation. Too often, organizations spend too much money on training without a clear direction, no defined measures of success, and no alignment with their short- and long-term culture objectives. While training is essential to increase diversity, create equity, and build inclusion throughout the organization, training alone is not enough for systemic change and to get the results you want. Working without a foundation and a road map is like building a house on quicksand. It won’t last.
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How to use negotiating to get what you want
Terri Williams Business Management, Services & Risk ManagementAccording to the Rolling Stones, "You can’t always get what you want." However, with the right negotiation skills, you just might find you get what you need and what you want. If you want to succeed in business — and in life — you need to learn how to negotiate successfully. Martin E. Latz, founder and CEO of Latz Negotiation, is an expert on this topic, and is the author of "Gain the Edge! Negotiating to Get What You Want." Latz has five golden rules of negotiation. MultiBriefs asked him to provide insight on the first rule: "Information is Power — So Get It!"
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A bit of advice on how to manage a micromanager boss
Roberta Matuson Business Management, Services & Risk ManagementI was recently asked the following question: "What do you do if you like your job but your boss is a micromanager who doesn’t have a clue how to manage projects, and his boss put him in that position due to nepotism?" Micromanagement is about lack of trust. The person who is micromanaging doesn’t believe anyone can do something as well as he or she can. Once you understand this, you’ll be better able to manage a micromanaging boss.
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Media trends marketers must know from the Mary Meeker Report
Emma Fitzpatrick MarketingFor marketers, it’s like Christmas in July! The 2019 Mary Meeker Internet Trends Report recently published. For 20-plus years, this industry-defining report has captured how consumers in the U.S. and across the globe are using the internet and interacting with media. Don’t worry! We broke down the 300-plus-page report into an easy-to-scan list with the insights you need to make informed marketing decisions for the rest of 2019.
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