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It’s fix it time: Making downtime work for associations
Linda Popky MarketingWhat do you do when an ongoing pandemic forces you to temporarily shut down your operation? For a lot of businesses, you use this time to make needed repairs and modifications — to do things you've been meaning to attack for a long time but never seemed to be able to get done. But what should you fix, repair, or upgrade during this period as an association? Here are a few things on your marketing "fix it" list you can now take the time to check off.
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Mass adoption of remote work could result in a $700 billion economic benefit
Terri Williams Business Management, Services & Risk ManagementThe pandemic has forced many employees to work from home. And even when the coast is clear (although it might not be clear for a while), some employees will continue to work from home. According to Kate Lister, president of Global Workplace Analytics, a research-based consulting firm, working remotely is advantageous to both employees and companies.
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Explicit instruction for emergent bilinguals, multilingual learners in…
Erick Herrmann EducationWhen people think of teaching, they may think of an expert, or teacher, imparting information to a novice, or student. For some, the term may conjure images of a person at the front of the room talking and sharing information, or "filling the brains" of people with new information. While this is indeed a portion of teaching, and is a part of explicit instruction, it does not embody everything that explicit instruction entails.
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Study: A look at how consumers are making real-time purchase decisions…
Lisa Mulcahy MarketingAs a marketer, you understand that many factors go into the way families decide to purchase a product or not. Before COVID-19, consumers had ample opportunity to plan ahead for a large purchase. Now? Changing conditions regarding employment, lockdowns, and budgeting stringently means millions of consumers must make many buying decisions on a day-to-day basis. Fascinating new research can help you gain insights into purchasing behaviors during the pandemic.
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How to build a smart agenda
Robert C. Harris Association Management"We've always done it this way." It’s a reply to, "How did you design the board agenda?" An agenda's purpose is to an efficient board meeting. It is created in partnership by the executive director and chief elected officer. Essentially, it is a list of items that need to be addressed. A frequent problem is getting bogged down, running out of time to complete the work.
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How doctors and patients can best use healthcare apps during COVID-19
Lisa Mulcahy Medical & Allied HealthcareAs we continue to deal with life during the pandemic, physicians and healthcare organizations want to make essential medical information easier to access and more accurate. What are some of the most interesting and effective new app technologies being used for coronavirus-related healthcare concerns? Read on to learn more.
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3 ways to improve your e-commerce revenue for the remainder of 2020
Ugi Djuric MarketingYou probably remember a time when it was enough to just create a page on some social networking website and have followers appear almost immediately. The organic reach was incredible! And how could you not remember when it was only a couple of years ago? While we can't turn back time, we can do a few extremely effective things that can raise e-commerce revenue in 2020.
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Building a website? Don’t forget this surprising thing
Mark MacDonald Religious CommunityThe one critical thing you need to remember when building a website: it needs to be full of content your audience is pursuing. Sure, the look and the experience are important, but people will overlook those things and put up with issues only if the content is needed and relevant to them. It’s up to you to make sure this happens. Creating the right content will make (or break) your online presence. Here are three ways to get your content right.
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The role of associations and chambers in post-COVID-19 economic recovery
Stephen Rosenlund Association ManagementToday, businesses are motivated to join their industry’s association or local chamber less for altruistic or community-based reasons, and more by the bottom line. On top of that, the COVID-19 pandemic is creating additional challenges and further disrupting the industry. But with that comes the opportunity to serve and represent the business community in its hour of greatest need and drive the economic recovery that is so critical to a prosperous decade to come.
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Do what has to be done
Debra Josephson Abrams EducationIn "Make something good happen," we looked at how the BBC series "My Perfect Country" can work in conjunction with project-based learning activities to nurture students' critical analysis and inventiveness in service of ameliorating or eliminating manageable problems that affect them. Now, let’s look at another BBC series, "People Fixing the World," and focus on the episodes "Kids Fixing the World" and "New Uses for Old Solutions" so we can encourage and assist students to do what has to be done.
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