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The virtual lunch: A new marketing tool to help boost your brand during…

Lisa Mulcahy Marketing

As a digital marketer attempting to make the wisest pivots and adjustments possible in this pandemic age, you need to think outside the box. What's an extremely original way to network, keep in touch with your existing customer base, and introduce a new demographic to your products and services? The virtual lunch. The concept is simple, so read on to find out how it can give your brand a boost.

Calling all corporate board members: Ignoring social media could cost billions

Didier Cossin Business Management, Services & Risk Management

Social media. Boards spend far too little time thinking about it — and many directors shy away from it — opting for more formal and structured sources of news and information. Social media is a place where board members can listen to what customers, employees, and other stakeholders candidly say about an organization. But it’s also become a go-to space for consumers and activists to laud, derail, and even destroy companies and reputations.

5 ways to use customer feedback to your advantage

Matt Diggity Marketing

Customer feedback can feel like a minefield to marketers and business owners. Receiving a great review can make your day. And negative feedback can be a serious blow to your confidence. But customer feedback is also essential. It’s the best way to learn about what your business is doing well, and where there is room for improvement. Read on to learn how you can use customer feedback to grow your business and gain a competitive advantage.

A checklist of 10 critical church website functions

Mark MacDonald Religious Community

Your church website is the critical center of your digital communication hub. An app requires downloads. Social media relies on algorithms to deliver to followers. Emails are only opened by only one-third of recipients. Think stage announcements work better? Most ignore promotions. Ensure your church is found on Google and get people interested in what you're offering by having these 10 critical functions people expect from a church website.

Uncertainty is one thing you can count on

Lloyd Princeton Business Management, Services & Risk Management

One of the oft-repeated truisms in business circles is that the only constant is change. It’s not hard to see why. Rapid acceleration in technological innovation, communications, global commerce, and mass customization have forced businesses to be constantly on the watch for the next big or new thing and retool quickly to embrace it. Now, add to that not knowing when or whether you can operate your business or to what extent or with which staff.

Tips for teaching deaf students

Douglas Magrath Education

From time to time deaf students may be in one’s ESL classes. Remember that their L1 is likely a sign language system. Now they are learning a new language and possibly a new signing system since sign language is not universal. Deaf students whose L1 is American Sign Language encounter the hearing culture in a similar way that L2 students encounter American or other English-speaking cultures.

How to manage employee data access

Mason Hager Science & Technology

During the middle of the COVID-19 pandemic, with an increasing number of people now working remotely, securing your organization's resources has never been more important. Properly managing employee access to your organization's data and resources is critical to ensuring the security of your resources. Failure to have the proper procedures or systems in place can result in potential data breaches and security risks for your organization.

Infographic: How to focus despite distractions

Maggie Kimberl Business Management, Services & Risk Management

Each day employees spend 56 minutes on their smartphones and 42 minutes on personal tasks. That means 20% of each workday is wasted on distractions. We’re up against internal and external challenges when it comes to overcoming distractions, but there’s hope for those who need more focus. Find out more with this infographic.

7 tips for managing a team remotely

Travis Jamison Business Management, Services & Risk Management

In 2020, even teams who have never worked remotely are starting to embrace a distanced mode of operation. However, remote work comes with its unique set of challenges, and if you've never embraced them before, you might find yourself struggling more than you expected. We're here to help you out, so let's look at seven ways to manage your remote teams better.

How listening can help your staff stay strong throughout COVID-19

Deborah Ike Religious Community

This year has been full of challenges. It's been a difficult season for everyone — but many look to church leaders and staff for help and reassurance. Since it appears we're stuck dealing with COVID-19 for a while, we need to focus some energy on ensuring our leaders and staff stay healthy. Take the pulse of your team by initiating a conversation. Whether it's via a video conference or in-person, talk one-on-one with each team member.

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