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Study finds 61% of Americans aren’t comfortable returning to the…
Terri Williams Business Management, Services & Risk ManagementAs the country struggles to return to normal — or adjust to the new normal — navigating the world of work is particularly problematic. Some employees consider working from home an added stressor. On the other hand, other employees actually find solace in work, as it provides a respite from the daily deluge of COVID-related headlines. But there’s one thing these employees agree on. A new study by Qualtrics finds that the majority of employees who have been working from home would prefer to continue that arrangement.
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Infographic: The power of mobile messaging
Maggie Kimberl Business Management, Services & Risk ManagementEvery year, companies invest millions of dollars to better understand and serve their customers. All that investment either succeeds or fails at the moment they interact with a customer. Each interaction is a moment of truth. Mobile communications are growing rapidly, and mobile interactions are becoming the most effective means of real-time interactive communication to deliver that moment of truth. Customers are now dictating where and how businesses communicate with them and not the other way around.
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Stop developing your church website until you do these 3 things
Mark MacDonald Religious CommunityYou're trying to achieve a great online presence. You're looking at other websites and wondering why they're so informative and entertaining. It's not as simple as it looks. Your church needs a website, but it has to be good (or it'll be ignored). From my decades of helping churches develop communication materials and developing many websites for others and myself, here's what I've learned. Put your website hat down until you do these things.
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5 ways for B2B companies to reach customers during COVID-19
Jess Dixon MarketingThe COVID-19 pandemic continues to have an enormous impact on the ways we live and work. For business owners and marketers, it might have meant a dip in revenue or challenges in finding new leads and customers. However, every challenge is also an opportunity. The pandemic doesn’t have to spell disaster for your B2B company. Read on to learn how to continue connecting with new customers in these difficult times.
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Report: Telehealth vendors are fighting off many more cyberattacks than…
Scott E. Rupp Medical & Allied HealthcareAs telehealth use has skyrocketed throughout COVID-19, so has the number of attacks on these systems by cyber thieves, according to a new report from cybersecurity rating firm SecurityScorecard and dark web research company DarkOwl. Attacks on similar video services, like Zoom, were headline news earlier this year, too, at the height of the economic shutdown caused by the pandemic. As organizations have moved to remote environments or offered services through telecommunications, these technologies have become honeypots to cybercriminals.
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You’ve closed the deal. Now what?
Terri Williams Business Management, Services & Risk ManagementNegotiating is a valuable skill in any industry or role. However, one thing that separates good negotiators from great negotiators is that the latter understand that closing the deal isn't the end of the process. As the world becomes more interconnected, it’s increasingly more important to comprehend the various nuances involved in international negotiations. According to Eliane Karsaklian, author of "The After Deal: What Happens After You Close a Deal?" the success of a negotiation depends on understanding that the negotiation process is not over when a deal is signed.
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Why you should incorporate props into a board meeting
Robert C. Harris Association ManagementThe chief elected officer is given a gavel. Its purpose is to convene the meeting and maintain order. What else could be on the board table to enhance the meeting? Consider props. Props are used to enhance an experience. For example, a magician has a wand to improve the effect.
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5 key factors in e-commerce to adapt your digital marketing strategy to…
Lisa Mulcahy MarketingThroughout the COVID-19 pandemic, your marketing strategies for your brand have likely boiled down to two essential goals: stay alive and be profitable. Now it's time to start shifting the nuance of your approach a bit. In order to thrive and increase your brand's profits as your customers accept their "new normal," you need to read some tea leaves. Specifically, you need to understand how to navigate five crucial e-commerce conditions that will determine how well your messaging reaches your audience.
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Infographic: What has COVID-19 taught us about cybersecurity?
Maggie Kimberl Science & TechnologyIf we've learned anything from the COVID-19 pandemic it's that we aren't prepared, and that is especially true when it comes to cybersecurity. There has been a sharp increase in hacking and phishing activity since the start of the pandemic because hackers knew they could exploit our stress while we were adjusting to working and schooling from home. Find out more about the new state of cybersecurity with this infographic.
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How to cultivate a problem-solving culture with your team
Deborah Ike Religious CommunityThis year has brought several challenges. Many of these have forced church leaders to get creative and develop new ways of doing things. Thankfully, even if you’re the senior pastor, you don’t have to figure this all out on your own. You have a team, whether paid or all-volunteer, who can help you handle the next challenge. However, developing problem-solving skills takes intentional practice and action.
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