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Hydration: One bite at a time
Medical & Allied HealthcareFor months, our attention has been on the pandemic. Though it hasn’t gone away, now is a good time to focus on personal health by simply drinking more water. We have all heard, "drink a gallon of water a day." But placing a gallon jug on your association desk can be daunting. In discussing how hard it can be to chug a gallon, my friend said, "Remember how you eat an elephant? One bite at a time."
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Lax security practices, weak passwords make children an easy target for…
Chad Hammond Science & TechnologyA study on children’s password habits shows that kids can be careless when it comes to properly securing their accounts. The numbers suggest that 33% of third to fifth graders share their passwords with friends, and 58% use the same password for all their accounts. The data is even more discouraging among older children: 48% of sixth to eighth graders share their passwords with friends and 78% use the same password for every account.
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A committee to review committees
Robert C. Harris Association Management"We need a task force to review our committee structure," board members quipped. The issue in this association is the existence of 75 committees. They built up over decades without a review of purpose and effectiveness. Board members explained, "Committee chairs have held their positions for years and will not secede." "We tried to reduce the number of committees, but nobody wanted to give up their turf." "It’s too political to touch."
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Beyond experts: The power of groups to inspire, guide and heal us
Victoria Fann Business Management, Services & Risk ManagementThere are currently thousands of experts all over the world offering their ideas, opinions and suggestions about the problems in the world. All too often, we expect them, in one way or another, to solve our problems and to "save us" from what's causing us pain. It's clearly time for a change. The whole idea of experts leading us in a top-down system simply doesn't work. So, what's the alternative?
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Stay in your lane
Robert C. Harris Association ManagementRoles in an association are distinct. Every effort complements another. When individuals disregard or disrespect their responsibilities, confusion occurs. Evidence of uncertainty is heard in, "Why is a board member telling staff how to do their jobs?" And, "The committee thinks they have authority to speak for the board." Clarity comes from knowing in which lane to work. Lanes are defined as narrow passageways. They are meant to guide forward motion.
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How to turn curious visitors into valuable customers with explainer videos
Victor Blasco MarketingIt’s all over the web: explainer videos are the perfect complement for any marketing strategy, especially if you deal with products or services that are somewhat involved or complex. These short pieces can engage your audience while conveying your value proposition and have proven useful to convert leads. But making an explainer video — sorry, making an effective explainer video — takes time, effort, and care. In this piece, we go over some of the strategies that the best explainer video companies use to ultimately turn leads into customers.
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Have Zoom, will design
Lloyd Princeton Interior Design, Furnishings & FixturesInterior designers are on the move — literally and virtually. Concerns about health and safety, including the need for social distancing and limited in-person contact whether with colleagues or clients, have uprooted many designers from their offices. In the months since COVID-19 caused large portions of the populace to shelter in place, designers have adapted to working remotely, and more of them have embraced e-design and virtual design service models.
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It’s time for a reset — we need to change the game of business
Jack Stack Business Management, Services & Risk ManagementMillions of Americans are out of work as a result of the pandemic. It’s not their fault. A growing number of small business owners have been forced to close their shops through no fault of their own. The combination of the virus, the ongoing social outcries, protectionism, and trade wars have rocked our great entrepreneurial nation’s very foundation. These shockwaves aren’t expected to subside anytime soon. Now is our opportunity for a reset — we need to change the game.
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The right marketing strategies for keeping new customers your brand has…
Lisa Mulcahy MarketingYour brand may have picked up some new audience segments during the COVID-19 crisis. Now is the perfect time for you to convince those new consumers that your brand has the features they want for the long term — do it effectively and you can hang on to your "COVID customers" for good. Focus on the following five key areas to impress your new audience now and preserve their loyalty as the pandemic continues — and beyond.
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Absenteeism costs employers billions of dollars every year
Grace Ferguson Business Management, Services & Risk ManagementAbsenteeism is a pervasive phenomenon impacting workplaces globally. In the United States, employers — aggregately — rack up billions of dollars in absenteeism costs per year. Before we nail down the numbers, let's review the concept of absenteeism. According to USLegal.com, "Absenteeism is the term generally used to refer to unscheduled employee absence from the workplace." In other words, absenteeism is when an employee fails to report to work as scheduled.
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