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Event trends designed to keep guests safe during the COVID-19 pandemic
Jonathan Morse Travel, Hospitality & Event ManagementDue to the COVID-19 pandemic, people are now thinking of health and safety more seriously, especially when it comes to public places with large crowds — including events. In order to keep guests safe and aid in the prevention of spreading illness or disease, there are certain new measures event coordinators must take. Let’s take a look at some creative event trends designed to keep guests safe when they return to events post-lockdown.
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Workplace survivor syndrome is another consequence of COVID-19 for businesses
Terri Williams Business Management, Services & Risk ManagementCOVID-19 has resulted in the loss of over 210,000 lives, but also the loss of livelihood for many Americans. According to September data from the U.S. Labor Department, 2.4 million people are experiencing long-term joblessness. By November, that number could more than double. While the employees who are still employed may feel grateful or fortunate, Challenger, Gray & Christmas present another emotion that these workers may experience: guilt. The executive outplacement firm Challenger, Gray & Christmas recently recommended that companies acknowledge their remaining employees may be dealing with survivor’s guilt and find a way to deal with it.
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A ‘satisfaction guaranteed’ promise holds you hostage to another’s…
Anne Rose Business Management, Services & Risk ManagementWe recently discussed the real hazards of stamping "lifetime warranty" on your products. A close corollary to that is promising "satisfaction guaranteed" on your professional services. You might make that offer because you are proud of the quality of your services — so confident that your work will be above reproach that you are implicitly claiming that you’ll redo the work or refund to make the customer happy. Think about that outrageous promise. How can you possibly guarantee another’s happiness? Why hold yourself hostage to that?
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How geofencing can help get your profits back on track
Lisa Mulcahy MarketingGeofencing technology allows you to reach customers at or near your store locations easily and inexpensively. In a nutshell, geofencing creates a virtual "boundary" around your business location using GPS- or RFID-enabled software. Geofencing can also be used to deliver key sales information to potential customers if your business is located in a competitive area. How can you use the technology to your greatest advantage? Focus on the following key points.
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Engaging visitors at your virtual trade show booth
Joanne Brooks Travel, Hospitality & Event ManagementThe attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.
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Warning: 3 things you need to know before a church rebrand
Mark MacDonald Religious CommunityIt’s all the rage, and it’s a great trend. In fact, if you haven’t branded or rebranded your church in the last five years, you should budget for it in the next year. Why? Because an effective rebrand will help you evangelize better, increase membership, and strengthen participation. But before you jump into the rebrand process, understand these three things.
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Infographic: How legendary companies make money
Maggie Kimberl Business Management, Services & Risk ManagementMany companies are excited for and know their top-line revenue numbers very well. Legendary companies take themselves to the next level by paying attention to what so many have come to ignore: their existing customers. See how you can improve customer retention with this infographic.
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The ultimate WFH guide: Everything you need to create the perfect home…
Terri Williams Business Management, Services & Risk ManagementWorking from home is the new normal for millions of Americans. In the past, you may have occasionally worked from home — which typically involved balancing a laptop on your knee or creating some space on your kitchen countertop. But now that you’re working from home on a regular basis, neither is a viable option. However, creating an effective (and comfortable) work-from-home office space includes various components. We rounded up a variety of interior designers, organizers and other experts, along with some of the coolest WFH items, to create the ultimate home office guide.
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Ensuring progress and knowledge retention among ESL students
Douglas Magrath EducationAs they prepare for and move on to college life, students undergo many transitions. The most important are the social and academic changes that new students will face in addition to dealing with a new language if English is their second language. Students need to make connections that will help them adjust to this new life. International students especially may feel isolated as they are far away from home, and the initial excitement may wear off quickly.
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TikTok: How a kids’ social media platform became a huge cybersecurity…
David Lukić Science & TechnologyTikTok is a huge online social network based around short videos, often contains funny content, and is very popular among children. This popularity among a younger generation has made it a target for a lot of different scams. It’s prone to security issues, but this is not helped by the fact that people suspect the brand's parent company of spying on people.
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