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Isolation is terrible for your health. How should you keep healthy and…
Amanda Kowalski Mental HealthcarePeople have been spending a lot of time alone during the COVID-19 pandemic, with entire countries shutting down for months. Since then, exposure to the actual virus has sent millions back into quarantine for self- or government-imposed isolation. And the second wave may be underway, health authorities warn. For some people, being alone is a dream come true or not that much different than their normal routine. But for most, self-isolation has been a shocking new reality and, in some cases, has led to depression and suicide. Even before the pandemic hit, researchers knew that loneliness and social isolation were serious health threats.
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Avoid unnecessary layers of governance
Robert C. Harris Association ManagementRestaurant menus offer ways to enhance a plain hamburger. Would you like cheese? Want to add tomatoes, lettuce, onions, and pickles? Smoked bacon is tasty. Don’t forget ketchup and honey mustard. The more add-ons, the messier the burger. Does your governance model resemble a stacked burger? Have layers been added that require a bigger board, lengthy processes, unnecessary filters, or stifle progress?
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How hard do you make your customers work to buy something from you?
Anne Rose Business Management, Services & Risk ManagementYou’ve invested time, energy, and significant money to establish your business and promote it to the public in an effort to sell your goods and services. All you need now are customers. But at this point, how hard do you make these potential customers work to buy your products and services? By your actions and oversights, are you effectively telling your prospective customers that you don’t really want their business? I've encountered business owners who virtually tell customers to "go away; I don’t want your business," and then are surprised when customers do exactly that.
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Why phased-in marketing is the right way to resume a top-selling product…
Lisa Mulcahy MarketingAs a marketer, you have no doubt needed to proceed with caution when it comes to product messaging during the pandemic. As the pandemic continues, however, consumers will want to refocus their attention on your top-selling items again out of need, the ability to spend a bit more, or for a much-needed impulse buy. How do you reposition these products in the marketplace delicately, fairly and appealingly? A phased-in marketing approach, in which you gradually reintroduce these products into your content across your platforms and on your website, is the smart way to go.
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Grab this opportunity to finance business growth
Lloyd Princeton Business Management, Services & Risk ManagementYou may have seen mentions in the business news of late to "free money." Perhaps you thought to yourself, "how do I get some of that?" In reality, of course, the money isn’t free. But interest rates are so low right now that, relatively speaking, by traditional lending standards it is practically "free," which is to say that the cost of borrowing is not much more than the cost of the principal. That makes this a great time to raise money to fund business expansion and new ventures.
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7 marketing mistakes you may be making at your spa
Elizabeth Donat RetailI recently had the opportunity to do a live Instagram interview with Meghan O'Brien, who owns Marketing with Meg. Her company specializes in marketing consulting, courses and tools focused on the esthetics arena. Lucky us! During our chat, she shared some amazing tips but also highlighted some of the common mistakes that she sees out there with some easy tips to fix them. Please read through these and see if you are making these mistakes at your spa or medspa. This is some guidance you won't want to miss!
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How to advertise your small business inexpensively
Amanda Kowalski MarketingGetting the word out about your business can be the most frustrating thing a small business owner faces. If you build the world’s greatest mouse trap, but nobody knows about it, you aren’t going to sell any. With a small business’ limited budget, how can you spread the word? In the 21st century, there are myriad free or inexpensive ways to advertise.
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5 data protection trends of 2020 that will define security next year
Richard Conn Science & TechnologyAs more businesses move online, the field of cybersecurity has grown in importance. Workplace digitalization has led to many changes, including a move to new platforms and strategies. Many companies are adopting a cloud-first strategy, requiring new methods of protecting data. Consumers are more empowered than ever — and they demand transparency and security in how their data is stored and used. Data protection will become vital to an organization’s success.
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Newsjacking is a powerful tool to boost your brand — if you do it right
Lisa Mulcahy MarketingAs the COVID-19 pandemic continues, you as a marketer are of course looking for appropriate ways to augment your brand's visibility and profits. One strategy to try is newsjacking. The term was invented by author David Meerman Scott, who defines newsjacking as implementing your brand's marketing or opinion into news stories that are breaking online through blog posts, tweets, or social media posts. So, how do you make the newsjacking process happen for your brand quickly and easily? Use the following five steps to ensure you're maximizing your ad potential and creating copy that is appropriate, sensitive and positive.
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How clarity builds a stronger team
Deborah Ike Religious CommunityWith more to do than time in the week, it’s imperative to build strong teams that can serve the congregation and community more effectively. Whether a team consists of staff, volunteers, or a combination, each individual needs to know what you expect. A fundamental way to increase the effectiveness and efficiency of any team is by clarifying expectations. A lack of clarity can cause misunderstandings and frustration between team members and between you and your team. Here are three key reasons to clarify roles and responsibilities for your team.
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