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How geofencing can help get your profits back on track

Lisa Mulcahy Marketing

Geofencing technology allows you to reach customers at or near your store locations easily and inexpensively. In a nutshell, geofencing creates a virtual "boundary" around your business location using GPS- or RFID-enabled software. Geofencing can also be used to deliver key sales information to potential customers if your business is located in a competitive area. How can you use the technology to your greatest advantage? Focus on the following key points.

Engaging visitors at your virtual trade show booth

Joanne Brooks Travel, Hospitality & Event Management

The attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.

How to pursue a degree as an adult

Alyssa Abel Education

Education isn’t easy, no matter how old you are — and going to school as an adult comes with its own set of challenges. Whether you're considering a bachelor's degree, or you want to expand your knowledge even more with a go at graduate education, you might be wondering where to begin. Luckily, there are plenty of people just like you and many programs built to accommodate situations like yours. Here's some advice that will serve you particularly well if you're seeking tips for going back to school as an adult.

Infographic: How legendary companies make money

Maggie Kimberl Business Management, Services & Risk Management

Many companies are excited for and know their top-line revenue numbers very well. Legendary companies take themselves to the next level by paying attention to what so many have come to ignore: their existing customers. See how you can improve customer retention with this infographic.

The ultimate WFH guide: Everything you need to create the perfect home…

Terri Williams Business Management, Services & Risk Management

Working from home is the new normal for millions of Americans. In the past, you may have occasionally worked from home — which typically involved balancing a laptop on your knee or creating some space on your kitchen countertop. But now that you’re working from home on a regular basis, neither is a viable option. However, creating an effective (and comfortable) work-from-home office space includes various components. We rounded up a variety of interior designers, organizers and other experts, along with some of the coolest WFH items, to create the ultimate home office guide.

How to choose a health insurance plan for a small business

Amanda Kowalski Business Management, Services & Risk Management

Running a small business has a lot of demands, including everything from perfecting your products to fixing an overflowing toilet. But one of the trickiest parts can be finding the right health insurance for you and your employees. Under the Affordable Care Act, companies with 50 or more full-time employees or the equivalent in part-time employees have to provide health insurance to employees and their dependents or pay a fine. Smaller businesses with fewer employees, however, are exempt. So, should your small business provide insurance? That depends on several factors.

A signed commitment to serve

David Aaker and Bob Harris Association Management

It is not unusual to hear a volunteer leader say, "I was told you won’t have to do anything when you get on the board." It’s a hoax. Board service is an honor and opportunity. With it comes fiduciary duties to represent member interests, protect and build resources, and advance the mission. Should board orientation be mandatory? Do board members sign a commitment form?

No federal deal yet: What are the consequences of no stimulus?

Seth Sandronsky Business Management, Services & Risk Management

Discussions for a new relief/stimulus bill fell apart this week, apparently. It began with tumult, as President Trump, infected with COVID-19 and taking a cocktail of drugs, tweeted on Oct. 6 that federal aid for the economic harm from the pandemic will resume after the Nov. 3 election. He then reversed that position, muddying the waters. Meanwhile, House Speaker Nancy Pelosi (D-Calif.) and Treasury Secretary Steven Mnuchin discussed a stand-alone bailout of air carriers facing financial distress and making thousands of job cuts.

Coming to your workplace soon: Legal protections against hair discrimination

D. Albert Brannen Business Management, Services & Risk Management

Employers routinely try to control employees’ professional appearance at work through personal appearance policies in their employee handbooks. Now, unwitting employers risk claims of discrimination based on hairstyle under a new type of law or legal theory that is taking hold across the country. Last year, California passed the CROWN Act, short for Creating a Respectful and Open World for Natural Hair, which prohibits discrimination based on natural hair style and texture. That law has become a model for similar legislation in other states, counties and cities.

Key risks to consider when doing business in China

Dr. Chris Chu Business Management, Services & Risk Management

Organizations doing business with China know that the operating environment is complex and very different from the Western world. However, the market opportunity remains promising, despite recent challenges from the coronavirus pandemic. Success depends on identifying and managing a number of China-specific risks.

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