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Optimizing your business’ ability to pivot

Indiana Lee Business Management, Services & Risk Management

2020 has been a challenging year for everyone, businesses and individuals alike. What makes it so unusual is that the impact has been universal. Every nation around the world has been impacted by COVID-19 and the economic uncertainty that followed. What has become clear is that companies need to be more agile and flexible than ever. You never know what challenges will come, and a business’s ability to pivot can mean the difference between success and failure. How do you optimize your company’s ability to stay competitive in challenging situations? Here are some tips you can use.

Luxury homebuyers changing faces, places

Michael J. Berens Interior Design, Furnishings & Fixtures

More than any other factor in recent years, the coronavirus has changed how we live and where we choose to live. Up until this year, demographers have puzzled over why there was so little movement among the population. Now, individuals and families are relocating in large numbers and to places that a year ago would not have been top of mind. Especially in the case of higher-income households, this is causing profound shifts in the makeup of communities and the distribution of wealth.

Quantitative risk analysis: Strengths and weaknesses

Dr. David Hillson Business Management, Services & Risk Management

Many people view quantitative risk analysis with a mixture of fear and awe. It’s clearly a very powerful technique in the risk professional’s toolkit, but it seems to be hard to use. As we decide whether it’s appropriate for us to include quantitative risk analysis in our risk approach, we should consider the strengths and weaknesses of this technique, so that we can make a balanced judgment.

How subscription-based marketing can be a key tool in your digital strategy

Lisa Mulcahy Marketing

As a digital/social media marketer, you know that an especially crucial task for your brand, as it moves through the pandemic and beyond, is customer retention. Your goal in this respect is to engage your existing demographic's interest in your products and services so they stay loyal and give you the repeat business you need. You also want to keep attracting new eyeballs to what you have on offer. An excellent way to accomplish all of this is with a subscription-based marketing strategy.

Study: Number of adults seeking additional education surges

Sheilamary Koch Education

Interest in pursuing additional education is greater now than prior to the pandemic, according to results of a recent poll. This trend foresees an exciting year ahead for the savvy education marketer, teacher or even prospective student. In a study of more than 1,200 adults by the higher education marketing and research firm SimpsonScarborough in conjunction with LinkedIn, 47% said their interest in furthering their education has increased since the onset of COVID-19 while 67% said they currently are actively researching education options and 53% plan to enroll within the next 6 months.

Why the federal ban on diversity and inclusion training is bad for business

Simma Lieberman Business Management, Services & Risk Management

A September executive order by the White House bans diversity and inclusion training for the federal government as well as for contractors and anyone who does business with the federal government. The letter that accompanied the order calling for a halt to any scheduled diversity training described it as divisive, propaganda and unpatriotic. We live in a diverse society, our workplaces continue to be more diverse, and business continues to be global. In order to do business on a global level and provide the best products and services to a diverse customer base, organizations need to help their employees learn the right skills.

Infographic: The psychology behind naming your business

Demetrius Harrison Business Management, Services & Risk Management

A business isn't complete without a fitting name. Luckily, achieving a strong business name is only a few steps away. First, take the opportunity to mention any keywords and phrases in your brand's name. If you need help with this, think about how you do business, and who you do business for. Continuing on, consider how you will brand your business name, and check whether or not it's available on social media platforms. Find out more of the best steps to take with this infographic.

7 church administration areas to refresh with a new year

Deborah Ike Religious Community

As we begin to wrap up 2020 (and there was much rejoicing), it’s time to consider how we can start the new year off right. For church administrators, there are a handful of areas to review and address to set our churches up for a great year of ministry. Here are several ideas for making the administrative aspect of your church run even more effectively in the upcoming year.

Committee linkage to the strategic plan

Robert C. Harris Association Management

Committees seldom initiate their own plan of work. You won’t hear the committee chair ask at the first meeting, "What do you want to do this year?" Committees receive assignments and authority from the board of directors and bylaws. Their efforts should be framed by the organization’s mission and strategic plan. Policies indicate committees don’t have authority to speak for the organization, expend unbudgeted funds, or enter into contracts.

In times of crisis: 5 strategies that lead to better decisions

Dr. Paul Napper and Dr. Anthony Rao Business Management, Services & Risk Management

The COVID-19 pandemic has disrupted our work, how we relate with our families, and our personal sense of safety, security, and health. This crisis, coupled with recent burgeoning social unrest, presents unique challenges to leaders. How can we make better decisions — ones that could make or break our business — when we’re consumed by what’s around us? One answer comes from leaders in the profession that’s at the very center of the COVID crisis: expert medical practitioners, who frequently make life-or-death decisions for the people in front of them. How do they stay focused and keep their decision-making sharp?

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