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5 easy ways to regain consumer interest

Lisa Mulcahy Marketing

The power of persuasion — as a marketer, it's your bread and butter. Sometimes, though, your brand might be going through an ebb...or you're trying to beat the drum from scratch for a familiar product you're repackaging. Whether really need to reboot your approach to a relaunch, revamp your sales approach, or simply freshen up your image, research has you covered. Try the following simple but highly effective tips to convince consumers you've got what they want now and in the future.

Business group believes Medicare for All healthcare is best

Seth Sandronsky Medical & Allied Healthcare

Small- and midsize-business owners do not like the current healthcare system. Just ask Dylan Dusseault, executive director of the Business Initiative for Health Policy (BIHP), in Washington, D.C. "Business owners want out of providing healthcare," he said via email to MultiBriefs. "The employer-sponsored system isn't working for them or their workers, but they're all being held hostage by rising premiums and out-of-pocket costs. BIHP was created to advocate for what business owners actually need: A Medicare for All healthcare system."

Can leadership be learned? The Wharton School seems to think so

Roberta Matuson Business Management, Services & Risk Management

The May 9 Wall Street Journal featured a full-page story on a course at the University of Pennsylvania's Wharton School: "How to Be a Boss 101." Launched in January, the course is full of practical lessons aimed at building better managers. What's interesting to note is that this course is focused on undergraduates, as opposed to graduate students who often have work experience. This move is intentional. As more young people graduate and move into jobs at technology companies and consulting firms, they are finding themselves suddenly in charge.

Tips for developing an active shooter response program

Scott E. Rupp Facilities & Grounds

"Active shooter on premises" are words that instill terror. However, these incidents seem to permeate the American psyche. Even with seemingly endless reports of these attacks on organizations, many leaders do not organize a plan for how to respond should they be faced with such an event. The most likely reason for this is fear. Even preparing to mitigate against such an event is scary. Unfortunately, active shootings are a reality that organizational leaders and facility managers must prepare for. Individuals must be prepared to manage such an event before law enforcement personnel arrive on the scene.

Amazon set to descend on Lakeland, Florida, bringing jobs and planes

Matt Falcus Transportation Technology & Automotive

Lakeland’s Linder Airport in central Florida will soon be the focus of large cargo jets and thousands of extra workers after a deal to bring a new Amazon air cargo facility was approved. While the roar of the Blue Eagles and historic piston aircraft at this year’s Sun ‘n Fun Fly-In and Expo were still entertaining the crowds at the airport, the deal to bring Amazon in was entering its final stages.

Solving the top 3 social media marketing problems

Emma Fitzpatrick Marketing

Nearly a quarter of all social media marketers worry their social strategy is ineffective, according to the 2019 Sprout Social Index. If that’s just one of your concerns, you’re likely also dealing with these top three challenges. Read on to learn tactics to overcome them and feel more confident with your company’s social media marketing tactics.

Steer clear of these delusional hiring practices

Roberta Matuson Business Management, Services & Risk Management

I don't know about you, but I'm growing tired of hearing leaders complain that they can't fill jobs. When asked, they can come up with a dozen reasons why this is so. Are you guilty of this as well? Imagine a VP of sales telling her CEO that she is unable to bring in deals. Do you think she'd be told, "That's okay; everyone else is having a tough time selling." No, of course not! Too many organizations are delusional when it comes to their hiring practices. They have a system in place and continue to use it, regardless of the dismal results. Here are some of the more common delusional hiring practices that I see.

What’s your office’s air pollution level?

Lisa Mulcahy Facilities & Grounds

You probably figure you don't need to worry about air pollution unless you're sitting in traffic. Think again — the way you go about daily tasks in your office can actually create unhealthy levels of harmful air, putting you and your team at risk for respiratory diseases and other health issues. What can you do to stop the problem?

Communicating meeting ground rules

Robert C. Harris Association Management

Recently, I worked in a country where board members seldom disagree. Their meetings are purposely harmonious. No voices raised or fingers pointed. They prefer courtesy over confrontation. In the U.S., association boards embrace a different model. Debate and deliberation are expected at meetings. The chairman is likely to ask, "Have we fully vetted all aspects of this proposal?" Directors are urged to delve into an issue before voting on motions.

Infographic: How to make your life easier with automation

Safiyyah Bazemore Science & Technology

With limited time and a seemingly endless list of things to do, how can we hope to get everything done without losing our minds in the process? That’s where automation comes in. Automation, which allows you to "set and forget" a process or technology to get tasks done for you, can free up precious time by handling mundane activities that still have to get done. For example, you can automate your finances to pay down debt, make shopping a breeze by signing up for automatic grocery delivery, and set up auto-responders to keep your inbox free of clutter.

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