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5 lesser-known strategies for product placement in social media marketing
Lisa Mulcahy MarketingProduct placement can be an incredibly effective way to familiarize consumers with your brand — but when it comes to incorporating it into a social media sales push, you need to tread carefully. Your target audience on social media is opinionated and not afraid to share their impressions. You want to work with them and respect their viewpoints rather than try to tell them what they should think of what you have to sell. Need some fresh ideas on how to accomplish this? Research has your back.
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The most important job of a leader
Roberta Matuson Business Management, Services & Risk ManagementWhat do you think the most important job of a leader is? Is it to motivate the team to achieve departmental business objectives? Engage employees to ensure they are highly productive? Drive home business results? While thoseare essential, none are the most important job of a leader. Why? Because a leader cannot accomplish any of this without the right people on his or her team. Therefore, the most critical job of a leader is to hire the right people.
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Wielding the power of offline discussions
Catherine Iste Business Management, Services & Risk ManagementMeetings can be the bane of our existence or a boon to our productivity and culture. Similarly, how we prepare for them can range from winging it to massive PowerPoint decks with handouts. Whether it is a quarterly board meeting or a weekly team meeting, offline discussions can make or break the effectiveness of the time we spend together. Here are a few tips and tricks for avoiding underlying pitfalls and making the most of offline discussions to better optimize our meetings.
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New paper looks at link between private equity, unforeseen medical billing
Seth Sandronsky Medical & Allied HealthcareThe rising price of healthcare, up 18.6% over the past 12 months, is hammering businesses and the customers that they serve across the U.S. A recent paper from the Institute for New Economic Thinking, "Private Equity and Surprise Medical Billing," by Eileen Appelbaum, co-director of the Center for Economic and Policy Research, and Rosemary Batt, the Alice Hanson Cook Professor of Women and Work at Cornell University, sheds light on part of this inflationary trend.
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New study reveals Europe’s fastest-growing freight airport hubs
Matt Falcus Distribution & WarehousingA new study by freight supplier CP Cases has revealed the current status of Europe’s cargo hubs and the airports that have been growing fastest in the sector. Obvious and well-known freight hubs naturally feature in the list when ranked by total tonnage. Because of the huge amount of belly cargo carried through passenger aircraft at these hubs, few of the dedicated cargo airports can compete with their capacity. However, a number of smaller airports rank highly in different categories, which is quite unexpected and could indicate the future places to watch as their cargo business develops.
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GM strike begins in 9 states
Michelle R. Matisons ManufacturingAs U.S. auto manufacturers outsource jobs to Mexico and China, wages and benefits are stagnating and plant closures reflect globalization’s effects stateside. Beginning Sept. 16, almost 50,000 active members of the UAW formed picket lines in nine states against General Motors. This is the first GM strike in 12 years. Workers have been without a collective bargaining agreement since 2015, even after GM declared bankruptcy in 2009 with a $50 billion government bailout saving the company. GM recovered, and now workers, who stood by the company through hard times, want compensation.
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The best practices behind annoying communication jargon
Catherine Iste CommunicationsAcross industries, words and phrases are created, adopted or co-opted to convey concepts specific to the business. Using the word outside of the office context can range from slightly odd to completely confusing. Using jargon inside the work environment can go from completely necessary (finish the WENUS) to completely annoying (the next person who says the word shenanigans). Here are a few of the best practices behind oft-used jargon and how to ensure your use aligns with your intent.
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Is too much excitement killing your business?
Roberta Matuson Business Management, Services & Risk ManagementI used to work for a CEO who got terribly excited every time someone presented a new idea. He’d say things like, "That’s great! Let’s give it a try." Or, "That’s a terrific idea. Can you move this forward by Monday?" His enthusiasm was contagious, which meant that his direct reports did the same thing. You can imagine the chaos that resulted. We’d all scurry like mice to work on the next potentially game-changing idea. As you might have guessed, eventually we tired. In a nutshell, we were exhausted. We had no focus.
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5 quick digital marketing tips to end 2019 strong
Emma Fitzpatrick MarketingAs we officially close the book on summer, let's plan to finish the rest of the year with gusto! Social media and digital marketing can have a bit of a lull in the summer months while everyone is out vacationing. That's why now is the perfect time to revamp your digital marketing strategy. From Instagram influencers to maximizing Facebook ad campaigns, read on to learn five digital marketing tricks that can impact your plan for the rest of the year.
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10 ways to measure employee happiness and belonging at your organization
Simma Lieberman Business Management, Services & Risk ManagementDuring the last 25 years, I’ve spoken to thousands of employees and leaders in organizations about what makes them happy and able to do their best work. It’s not uncommon for people in leadership to be disconnected from their employees and not really know what makes them happy and able to do their best work. What are some of the indicators that employees are happy, invested and like coming to work? Based on research, observation and hundreds of interviews and focus groups, here are 10 observable dynamics amongst employees.
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