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America’s favorite lakes for family fun
Dave G. Houser Travel, Hospitality & Event ManagementIt's hard to imagine a better way to spend a summer day than by splashing about in a refreshing lake. America is home to thousands of them, of course, including about 200 major lakes. Checking out possibilities across the country, we've come up with seven particularly splendid lakes for family vacation fun. So grab your floaty and join the sun squad at one of these shimmering gems.
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How resorts are keeping visitors safe from COVID
Joseph Cahn Travel, Hospitality & Event ManagementIt's been a long time coming, but trends show that travel is back and better than ever. With resorts opening their doors with greater capacity for more and more visitors, it's time to address the elephant in the room: Yes, resorts are safe to visit. From check-in to check-out, poolside margaritas to room-service pastries, let's explore a day in the life of all-inclusive resorts and how they're keeping you safe from COVID.
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Research reveals effective social media crisis communication strategies…
Linchi Kwok Travel, Hospitality & Event ManagementWhen people work remotely and classes are taught online, social media plays an even more critical role in crisis communication than before. Research identifying the types of social media messages that get people's attention during the COVID-19 pandemic is timely and helpful in supporting business decisions regarding crisis communication.
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The new normal in travel: What will luxury look like?
Lark Gould Travel, Hospitality & Event ManagementThe pandemic has produced a lot of new normals: masking, distancing, soloing, Zooming. And it has also borne a growing new normal in travel, especially in the luxury market. This segment of the travel industry is not new but it is growing at rocket speed, according to a report by Allied Market Research. The report cites the rising inclination toward unique and exotic holiday experiences, increased disposable incomes and related expenditures in the middle- and upper-class economic tiers, and a growth in the need and interest of people to spend more time with family.
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8 questions every aspiring business owner must ask
Patrick Burke Business Management, Services & Risk ManagementDo you have what it takes to own a business? Your first answer might be that it depends on the market, but that's only part of the story. So is thinking it depends on your product. The bottom line is it depends on you. If you don’t focus on your own drive, abilities, and tolerance for stress and uncertainty, you’re missing a key part of the equation. And if you start a business without really finding out if you should, you’re making a grave mistake. Say you've got a great idea. You've got a niche service. You've done the research and there’s space for you to grow a company. Before you start looking for a storefront, look in the mirror — by asking these eight simple but vital questions of yourself.
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4 steps to empower yourself to accomplish your goals
Rob and Steve Shallenberger Business Management, Services & Risk ManagementPeople who have a sense of direction and purpose feel empowered. Yet only 10% of people have written professional and personal goals. Imagine how great it would feel to take all your good intentions and make them a reality. In other words, to get laser-focused on the things that matter most — and have the motivation to actually do them! To set your own roles and goals, follow these four steps.
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Research shows that you should let consumers’ photos speak for your…
Linchi Kwok Travel, Hospitality & Event ManagementThe advance of technology and the widespread adoption of smartphones and handheld devices in recent years have enabled us to publish our experience about a product or service through online photo or video sharing and provide a review. Online review websites have also updated their features, making it easier for consumers to attach pictures or videos to their reviews. As both consumers and businesses adapt to the new photo-sharing trend, it becomes crucial to expand our knowledge regarding user-generated photos’ (UGPs’) effect on online reviews.
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6 of America’s funkiest art towns
Dave G. Houser Travel, Hospitality & Event ManagementAccording to a 2019 report from the U.S. Travel Association, nearly half of all vacationers visit an art museum or gallery during their travels. While one would expect to find art on prominent display in large cities such as New York and San Francisco or in artsy hot spots like Santa Fe or Sedona, there are a number of small, offbeat and under-the-radar towns where you’ll find some of America’s most avant-garde and inspirational art. If you’re ready for some oddball ingenuity and cosmic craziness, let’s check out this select list of America’s funkiest art towns.
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How to align your content with search intent
Joe Dawson MarketingIt sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."
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Report: A majority of sales reps lost a sale because they couldn’t…
Terri Williams Business Management, Services & Risk ManagementSome professions are more dependent on personal contact than others, and sales is one of those professions that relies on meeting with buyers. The pandemic put a serious damper on sales that relied on in-person meetings. Remote work has also negatively impacted the morale of sales reps. "In the past, sales professionals used to embody the ‘business trip’ mentality where you could build trust by meeting with and entertaining prospective buyers face to face," says George Donovan, chief revenue officer at Allego. "However, when social distancing and work-from-home orders became our new normal, these typical sales strategies didn’t have much purpose."
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