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Social media ad spending trends for 2019

Emma Fitzpatrick Marketing

If you’re like most businesses, you increased your digital media budget this year. On average, marketers planned to boost that line item by 49% compared to 2018, according to Nielsen’s 2018 CMO report. But did you know social advertising is growing even faster than other forms of digital advertising? Businesses increased their social media spending by 24% year-over-year while other digital ads only rose by 12%, according to a 2019 Q1 Merkle report. Read on to learn what social platforms businesses are spending the most advertising dollars on in 2019.

Infographic: The future of cybersecurity budgeting

Rob Sobers Science & Technology

Online scams and data breaches are at an all-time high as hackers learn new security software and coding for various products. Cybersecurity spending is set to hit $133.7 billion by 2022, leaving some companies worried about allocating their budgets. Companies are not prioritizing cybersecurity as a "checkbox item," which is leading to the headaches of security breaches and personal data being stolen. A company’s overall security posture can improve if everyone is on the same page about budget allocations and how they impact the business.

Australian researchers develop new animal model of schizophrenia

Dorothy L. Tengler Mental Healthcare

The exact cause of schizophrenia remains unknown, but current research suggests that it is a multifactorial disease based in genetics, susceptibilities, and environment. Ultimately, better treatments are urgently needed. Recently, neuroscientists at The University of Queensland's Brain Institute developed a new animal model of schizophrenia where dopamine is specifically elevated at the dorsal striatum — a model that was inspired from animal models of Parkinson's disease where dopamine is deficient.

What to know about telecom management

Mark Hearn Communications

Telecom management is a term that often sends shivers down the spines of business owners because of the complexity involved. Telecom management encompasses IT, phone, cellular, hardware, and software. Usually, the duty of telecom management was laid at the feet of a company’s IT department, which has burdened many of those employees and reduced their effectiveness at doing the job for which they were hired. Because of this, there needs to be a separation between IT and telecom management, which is where the dedicated telecom management team comes into play.

5 ways wearable medical devices can boost patient outcomes

Lisa Mulcahy Medical & Allied Healthcare

As a healthcare professional, you know that wearable medical devices can benefit your patients in extremely valuable ways — if used correctly. Using wrist trackers, smart clothing and attachable sensors, it's possible for patients to determine how much physical activity they get each day, evaluate the impact daily stress has on their lives, and even self-monitor an ongoing medical condition. So how can you help empower your patients to use wearables correctly — and safely? These five science-tested strategies can help you give the correct instructions — and improve your patients' overall health most effectively.

AI makes its way to dentistry

Tammy Hinojos Oral & Dental Healthcare

Dentistry is a field that evolves by leaps and bounds. For example, new materials mean fillings last longer, resist decay better and act and feel more like a real tooth. But one advancement is blowing those others out of the water. The field of artificial intelligence (AI) is making its way into the dentistry and may be featured at an office near you in the very near future. Pearl, a Santa Monica, California-based startup applying AI to dentistry, recently announced that it has raised $11 million in funding, led by Craft Ventures and unnamed strategic dental industry partners.

Study: Failed birth control may be linked to gene

Dorothy L. Tengler Pharmaceutical

Different birth control methods may be highly effective for preventing pregnancies, but birth control failure is more common than many realize. About 5% of the time, women using reliable birth control find themselves unexpectedly pregnant, and until now, the main reason was thought to be that the birth control method wasn’t being used correctly. A new study suggests that women who get pregnant while using birth control may carry a gene that breaks down the hormones common in contraceptives.

Gluteal tendinopathy: How do the treatment options compare?

Heidi Dawson Sports & Fitness

Gluteal tendinopathy is the most common cause of lateral hip pain. Until recently, the source of pain was thought to be an inflamed trochanteric bursa, but recent studies suggest a more likely cause is irritation of the gluteus medius/minimus muscle tendon. Treatment of this condition is usually conservative, using exercise rehabilitation to strengthen the hip abductor muscles as well as patient education to manage load through the area. The BMJ recently published an article looking into the treatment of gluteal tendinopathy. The research looked into the outcomes of three approaches to gluteal tendinopathy treatment: education and exercise; corticosteroid injection; and "wait and see."

Are consumers loyal to home-sharing services? Implications for hosts, room-sharing…

Linchi Kwok Travel, Hospitality & Event Management

"Competition promotes innovation." That’s what I believe in the business world. That statement is probably a true reflection of what is going on among hotels, Airbnb, and online travel agents (OTAs). Last week, for example, almost every hotelier was talking about Marriott getting into the short-term residential business. In fact, Marriott had expressed its interest in the home-sharing business back in May 2018. But now, the world’s largest hotel chain is finally ready to compete head-to-head with home-sharing giant Airbnb.

7 of the best living history parks and museums in the US

Dave G. Houser Travel, Hospitality & Event Management

Living history parks and museums invite us to step back in time — and into our ancestors’ world — for a glimpse into what our predecessors’ lives were like all those many years ago. There are far too many excellent living history destinations around the country to include them all in one article, so we’ve chosen seven of them that truly standout for their emphasis on interactivity and hands-on experiences — and for their great visitor reviews.

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