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The dangers of home title fraud: What it is and how to stop it
Brian Wallace Science & TechnologyIt’s time to look at one of the latest cybersecurity threats out there. Typically, when you think of cyber scams, you’re usually thinking about things such as credit card fraud, identity theft, viruses, phishing, and so on. An emerging trend is home title fraud, which robs people of their home and the home equity they have built up over the course of years. You might be surprised to learn that real estate and rental fraud grew more than 2.6 times the rate of credit card fraud from 2015 to 2019.
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How to get started with Facebook Ads: Small business edition
Brian Meert MarketingIf you’re a small business owner who has struggled in the past with getting started with Facebook Ads, you’re not alone. Handling your social media marketing, especially when it comes to something with as steep of a learning curve as Facebook Ads, requires time, energy, and a certain depth of knowledge. Not every business owner has what is needed to create, monitor, and update ads. But if you don’t have an in-house ad team or the means to hire a professional contractor, you’ll have to add it to your list of must-do’s. Luckily, we’re here to help.
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7 big organizational benefits of remote work for employers
Richard Conn Business Management, Services & Risk ManagementRemote working may sound attractive to employees, but there are huge organizational benefits for employers, too. With 74% of professionals believing that remote working will become the new normal following the COVID-19 pandemic, it looks like its popularity isn’t going to end any time soon. So, how can you make it work for your business and reap the benefits?
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Product configurator: The key to e-commerce personalization
Brian Wallace RetailPersonalization has been a potential promise of e-commerce since the early days of the internet. Since the dawn of the modern internet, the belief has been that getting a product down to a specific user’s need is beneficial, as it leads to greater loyalty and exceptional customer experience. There are four main approaches of how to handle customization. Learn more about those approaches and how the product configurator achieves a superior level of collaborative, high customization with this visual deep dive.
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5 steps you should take to ensure website security
Jayson Davis Science & TechnologyIf websites are separate properties partitioned as part of a planned city, the internet is the network of roads linking all these properties together. Websites rely on the internet in order to reach billions of people situated all over the world, and just like a city, the internet generates a lot of traffic. However, just like a large city, the internet faces a number of security concerns. At any given time, someone is trying to steal your data and exploit it for their own gain. Whether it’s customer bank details, company secrets, or even your own personal information, you need to keep your website data safe and secure from cyberattacks.
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Audio marketing: From radio to Clubhouse
Kristen Klepac MarketingAudio has substantially evolved since its early analog radio days, and today, it is an incredibly effective way to emotionally resonate with audiences and leave a lasting impression. In the past decade alone, there has been a continual upward climb of audio markets. As consumers look for ways to multitask or consume content on the go, podcasts, audiobooks, and streaming services are becoming more popular. As businesses learn about the power of audio, incorporating it into their marketing strategies will give voice to their brands and help them connect to customers through authentic conversations.
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How to effectively onboard new remote employees
Sunny Dhami Business Management, Services & Risk ManagementRemote work has all but become standard as the world continues to navigate the COVID-19 crisis and its upcoming aftereffects. Of course, this means many teams will be welcoming new members without getting to meet them in person. These remote employees will have a completely different onboarding experience than many of their teammates did. The importance of doing a good job in this area can’t be overstated; the majority of employees are more likely to keep working for a company that provides them with an excellent onboarding experience. This article will take a look at the most effective tips for onboarding new remote employees.
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COVID-19 accelerated change. How do you stay ahead moving forward?
Philip Burns and William Putsis Business Management, Services & Risk ManagementThe COVID-19 pandemic was a catalyst that accelerated change in almost every industry. What used to take some companies five years to accomplish remarkably took them only five months during the pandemic. From at-home grocery retailing to working at home virtually, companies digitized their businesses and changed how they delivered services at unprecedented rates. While some companies were better positioned to deal with the challenges the pandemic presented, others struggled. Given this, consider three relevant questions for all business leaders in the context of their own organization and industry.
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The ultimate guide for making the perfect educational video
Victor Blasco MarketingAt the beginning of the pandemic, some of the changes brought by lockdown felt temporary. But, as time passes on, we realize that many of them are here to stay — like using digital platforms to work and learn from home. The rise of educational videos has also become part of the new normal, an increasingly popular tool for brands that want to engage with their customers while also teaching them something valuable. However, creating a flawless educational video is an art form. In this piece, I'm going to guide you through some important steps towards creating that ideal educational video.
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Infographic: How AI will lead to better hiring and more diversity
Brian Wallace Business Management, Services & Risk ManagementBy now, we have all heard about how important diversity is for business. The question is: how do we get there? Many of us don't realize it, but the way that companies typically hire has a level of unseen, unconscious bias. Recruiters and hiring managers alike make decisions based on a candidate's name, profile picture, even their address. How can we hire from a more diverse base of candidates with all of this bias in the way? The answer is artificial intelligence. Check out more on how hiring through AI leads to better diversity decision-making in this visual deep dive.
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