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How to beat the trend of social media detox and boost your marketing power
Lisa Mulcahy MarketingOne of the emerging social media trends of significance is the concept of "detox" — consumers who are unplugging from their social media accounts either partially or entirely. The numbers are significant: a study from Pew Research Center found that 26% of social media users deleted their Facebook smartphone app last year. How can you make sure that even those who detox keep up with your products, services and content online? Be their feel-good exception! Here are some strategies you and your team can employ.
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A look at the importance of innovation in K-12 schools for 2020
Bambi Majumdar EducationHundrED.org, a Finnish nonprofit education organization, recently announced its top 100 K-12 innovations globally. The list includes some incredible and inspiring innovations that are available for free, are impactful and scalable, and are aimed at helping children learn and flourish. Why is this important? Because we live in the digital age of education and mere access to computers, the internet, and basic educational software will no longer cut it. We need innovative programs so students can get more involved in their classes.
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Big agribusiness firms move toward biologicals, away from chemical-based…
Scott E. Rupp Waste Management & EnvironmentalIs agribusiness going green? Increasingly, the sector appears trained on becoming more natural and sustainable compared to chemical alternatives. The change is driven by consumers demanding non-genetically modified foods and concerns over Big Ag’s role in pollution and chemical waste. These changes are being made possible by innovations and developments with beneficial microorganisms in the soil, including seed coatings of naturally occurring bacteria and fungi that can do the same work as traditional chemicals.
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New study finds 64% of employees trust a robot more than their manager
Terri Williams Business Management, Services & Risk ManagementWe can probably all agree that it’s great when robots perform those routine, mundane workplace tasks that we hate — because it frees us up to focus on management, leadership, and strategic planning. However, robots may also be encroaching in some of the latter areas as well. And employees might prefer AI-driven management. A report by Oracle and Future Workplace reveals 64% of employees would trust a robot more than their manager, 50% of employees have turned to a robot instead of their manager for advice, and 82% of employees think robots can perform some tasks better than their manager.
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What to expect for 2020 in hospitality and tourism
Linchi Kwok Travel, Hospitality & Event ManagementAre you ready for the holiday season? Are you excited about 2020 and a new decade, too? In just two weeks, we are going to welcome a new year and, more importantly, a new decade. I hope everybody is celebrating the fruitful year of 2019. Looking ahead, I believe many of the events we discussed in 2019 will significantly affect the hospitality and tourism industries in the future. Through a review of what happened in 2019, we can get a good idea of what we can expect in 2020 in hospitality and tourism.
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How to use digital twin technology to revolutionize your marketing approach
Lisa Mulcahy MarketingDigital twin technology can be an incredible boon to any online marketer. You may have heard of the term before, but you might not be sure what the technology entails or how you can use it to your marketing benefit. So, what exactly is a digital twin? It's essentially a near-real-time replica of an item or a person's online entity. This is data that can be applied to a digital product profile so you can monitor how your customers choose, use and accept (or reject) your product as you update or tweak it to better meet their needs. Here's what you need to know about the technology and how to utilize it.
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Think the California Consumer Privacy Act doesn’t apply to you? Think…
Catherine Iste Business Management, Services & Risk ManagementThe California Consumer Privacy Act (CCPA) of 2018 goes into effect Jan. 1. One way to describe it is as California's answer to the European Union’s General Data Protection Regulation (GDPR). Though there are significant differences in the specifics, both the CCPA and GDPR will and have had significant impacts on business. Before you dismiss either as irrelevant to your organization, here are a few things to consider.
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Investigational hyperbaric oxygen therapy indications: Preconditioning…
Eugene R. Worth Medical & Allied HealthcareWelcome to another post on plausible, off-label uses for hyperbaric oxygen therapy. We have previously discussed the rationale for using hyperbaric oxygen therapy (HBOT) in an "off-label" indication. We suggested that there must be a scientific rationale, physiology that made sense for use of HBOT, and some sort of verified outcome (case report, case series, controlled clinical trial, etc.). Today, we are going to discuss the use of HBOT for patients who have an ischemia/reperfusion injury (IRI) to the myocardium.
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A tale of 2 year-end reviews: YouTube vs. Spotify
Tory Barringer MarketingYouTube's 2018 year-end video, "Everyone Controls Rewind," has the dubious honor of being the website's most-disliked video. This year, YouTube played it safe with "For the Record," a video montage celebrating the biggest creator moments of the year. The reaction so far has been more positive than last year, but that isn't saying much. Meanwhile, Spotify recently unveiled its annual Spotify Wrapped, a personalized review of each user's individual listening habits. Chances are you've already seen Spotify Wrapped links posted all over your social media, and for good reason. What did Spotify do right that YouTube seems to be struggling with?
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Does Facebook’s anti-censorship policy ignore violence?
Michelle R. Matisons CommunicationsFacebook's political ad policy has been recently clarified. It retains an anti-censorship position in relationship to political ads while claiming to ban hate speech, but this remains an unclear distinction with many loopholes. CEO Mark Zuckerberg presents his ad policy as securing free expression and allowing users to make decisions. This denies Facebook’s centrality as a U.S. and global news source. It also ignores how remote communications technologies uniquely foment hatred and need to be approached with that awareness.
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