All Science & Technology Articles

  • Report: A majority of sales reps lost a sale because they couldn’t…

    Terri Williams Business Management, Services & Risk Management

    Some professions are more dependent on personal contact than others, and sales is one of those professions that relies on meeting with buyers. The pandemic put a serious damper on sales that relied on in-person meetings. Remote work has also negatively impacted the morale of sales reps. "In the past, sales professionals used to embody the ‘business trip’ mentality where you could build trust by meeting with and entertaining prospective buyers face to face," says George Donovan, chief revenue officer at Allego. "However, when social distancing and work-from-home orders became our new normal, these typical sales strategies didn’t have much purpose."

  • Top 5 unexpected culture-killers for post-COVID hybrid work

    Heinan Landa Business Management, Services & Risk Management

    We’re nearly there. In just a few months, almost all organizations will allow their employees to return to their offices after over a year of working from home. And even at that point, almost no organizations will have 100% of their teams in the same physical space five days a week. Based on all indications, neither employers nor employees will abandon remote work altogether: Less than 1 in 5 business owners intends to return to pre-pandemic office conditions, and the majority of U.S. workers want to maintain some regular telework schedule going forward. The good news is we have time to prepare.

  • The essential guide to effective Facebook video ad campaigns

    Victor Blasco Marketing

    You've probably heard a lot lately about advertising tools and opportunities from trending platforms like Google Ads, Instagram Ads, or even TikTok Ads. However, if you’re thinking about launching a social ad campaign for your business and you are not considering Facebook as the primary outlet, you are making a big mistake. Facebook remains the most visited social network in the world and, as such, offers many possibilities to promote your company. Since videos tend to perform best out of all types of content intended for social networks, we'll focus this article on the basics you need to launch a video ad campaign on Facebook.

  • Understanding business agility as an entrepreneur

    Indiana Lee Business Management, Services & Risk Management

    Staying afloat in the face of any crisis can be difficult. But as the most recent economic downturn proved, the state of your business and industry can change at any second. Developing the ability to pivot and stay agile can be your biggest asset as an entrepreneur. When things go wrong, business plans and even crisis plans can only take you so far. Your business may be protected from the initial blow, but on the tough journey back to normal operations and growth, an agile mindset is invaluable. We’ll dive deeper into the benefits of business agility for entrepreneurs, then offer some tips on how to increase your agility over time.

  • Passwordless security: Why cybersecurity just got a lot better

    Brian Wallace Science & Technology

    Since the beginning of coronavirus lockdowns in 2020, 62% of Americans have begun working from home. This has been a positive change in many ways, with the majority of employees preferring remote work and the majority of employers saying they plan to continue remote work indefinitely. However, 49% of workers went remote for the first time and only 20% received any tips on cybersecurity from their employers. Cybersecurity is a critical issue that needs a fast resolution to keep businesses from losing data and money, among other things. Passwordless security replaces passwords completely with cryptography and biometrics.

  • How to build an app your clients will love

    Rayanne Morriss Business Management, Services & Risk Management

    Many consumers are glued to their mobile gadgets, so creating an application is a smart business step. With over 3 million mobile apps available, you have to ensure that yours stands apart from the competition if you want to make good profits. Therefore, finding the right way to create an app that sells requires a strategy. Consider these tips when developing an application that meets your company's needs.

  • More pieces to the STEM diversity puzzle

    Sheilamary Koch Education

    Months back, the University of California, Berkeley's College of Engineering posted a newly created assistant dean of equity and inclusion position to impact the climate and culture of the college and help it carry out its stated mission of educating an inclusive group of leaders. It wasn’t so surprising that a major university was seeking to be more inclusive in a demographically skewed course of study. Women are 47% of the overall workforce yet occupy only 15% of engineering jobs while Blacks make up 11% of the nation’s workforce but hold 5% of engineering jobs, according to a Pew Research analysis of federal employment and education data. While one in four students is Hispanic and this group represents 17% of the workforce, only 8% hold science, technology, mathematics and engineering (STEM) positions.

  • How does the shift to remote work affect marketing agencies?

    Jaron Soh Marketing

    The pandemic and its resultant lockdowns have shown us that workers can be just as productive and effective when working from home. Consequently, companies across the globe will inevitably introduce work-from-home policies in the coming months. Marketing agencies, too, are reaping the benefits of working remotely. Since most marketing activities are now done digitally, they can also be done independently outside of a conventional workspace. In this article, we will analyze the pros and cons of the shift to remote work and how it might benefit or cause detriment to marketing agencies.

  • How to automate SEO tasks for maximum efficiency

    Sunjay Randhawa Marketing

    As Google continues to optimize its site to be user-friendly, SEO adapts. Famously coy about giving exact SEO specifications, Google has made one thing clear: its algorithms are always going to be working toward making sure results are relevant and trustworthy. Maybe you’ve just been taken on as a company’s first SEO specialist and are feeling a bit overwhelmed at the sheer number of tasks. Maybe you’ve been trying to keep up with SEO best practices for a long time but find yourself with less and less time to focus on the bigger picture. Automation is growing, and luckily there are a multitude of ways you can automate some of your SEO.

  • Bridging the gap: How to reach herd immunity with vaccine confidence

    Brian Wallace Medical & Allied Healthcare

    After a year of COVID-19 significantly affecting our lives, a light at the end of the tunnel to normality is finally here. Three effective vaccines have been distributed throughout the U.S. and hope for herd immunity is in sight. However, there is still a gap between those being vaccinated and those who do not want to be vaccinated. Approximately 10 to 15% of the U.S. population will need to change their mind about being vaccinated in order to reach herd immunity at 70 to 85%. The main two reasons for vaccine hesitancy are freedom of choice and side effects. Freedom of choice must remain, but with incentives given by the government or companies, many who are hesitant may go ahead with the vaccine.



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