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Infographic: Could STIR/SHAKEN regulations help make spam calls the exception?

Brian Wallace Business Management, Services & Risk Management

One of the ways spammers appear more convincing is through call spoofing. By spoofing real numbers that look valid, spammers have caused a decreased trust of all unknown phone numbers. This ultimately hurts valid businesses who are attempting to connect with consumers. Fortunately, lawmakers are working to address the problem through STIR/SHAKEN regulations.

Securing your systems for long-term hybrid work

Mark B. Cooper Business Management, Services & Risk Management

When widespread shutdowns forced an overnight shift to remote work, financial services companies made rapid-fire adjustments to their tech stacks to keep teams up and running. Many of these changes, however, were designed to be temporary. More than a year later, as offices reopen and many organizations adopt long-term hybrid work models, companies should act now to assess the changes they made—and ensure that their software and systems are secure today and into the future.

Returning to in-person governance

Robert C. Harris Association Management

Associations adapted their governance processes during the pandemic. Moving from in-person to online board meetings were significant changes that proved to be effective. However, resistance occurred. Some boards postponed important business, preferring to wait for in-person meetings. A few directors were described as leery of online meetings, believing that the important work had to be conducted face-to-face. In-person meetings are resuming. Directors are assembling inside the boardroom, picking up where they left off. For directors returning to the boardroom, remember these fundamentals to improve results.

8 questions every aspiring business owner must ask

Patrick Burke Business Management, Services & Risk Management

Do you have what it takes to own a business? Your first answer might be that it depends on the market, but that's only part of the story. So is thinking it depends on your product. The bottom line is it depends on you. If you don’t focus on your own drive, abilities, and tolerance for stress and uncertainty, you’re missing a key part of the equation. And if you start a business without really finding out if you should, you’re making a grave mistake. Say you've got a great idea. You've got a niche service. You've done the research and there’s space for you to grow a company. Before you start looking for a storefront, look in the mirror — by asking these eight simple but vital questions of yourself.

5 ways you can drive more traffic to your business’ website

Adam Steele Marketing

When you run an online business, it’s important that you drive high-quality traffic to your website. This should consist of an audience who might already be interested in your services or who have a problem you know you can solve. This will make them much more likely to convert. In this article, I’ll give you five ways you can bring more traffic to your business’s website so you can make more sales.

4 steps to empower yourself to accomplish your goals

Rob and Steve Shallenberger Business Management, Services & Risk Management

People who have a sense of direction and purpose feel empowered. Yet only 10% of people have written professional and personal goals. Imagine how great it would feel to take all your good intentions and make them a reality. In other words, to get laser-focused on the things that matter most — and have the motivation to actually do them! To set your own roles and goals, follow these four steps.

Research shows that you should let consumers’ photos speak for your…

Linchi Kwok Travel, Hospitality & Event Management

The advance of technology and the widespread adoption of smartphones and handheld devices in recent years have enabled us to publish our experience about a product or service through online photo or video sharing and provide a review. Online review websites have also updated their features, making it easier for consumers to attach pictures or videos to their reviews. As both consumers and businesses adapt to the new photo-sharing trend, it becomes crucial to expand our knowledge regarding user-generated photos’ (UGPs’) effect on online reviews.

What does the research say about COVID-19 safety protocols in schools?

Brian Stack Education

I noticed the other day as I walked the halls of my high school that no one follows all the one-way floor stickers we placed all over the building last summer — no one. The funny thing is, no one has been following them at the Demoulas Market Basket grocery store I shop at either. Maybe that’s why the grocery store got rid of them last week. I just told my head custodian to do the same this summer when they do their annual deep clean and waxing of our school floors. The floor stickers may be one example of a safety protocol that we won’t need this fall, but we know that COVID won’t be gone. The question is, what protocols will we need?

How to align your content with search intent

Joe Dawson Marketing

It sounds simple but converting people when they visit your site is harder than you think. This is because brands spend a lot of time and effort focused on earning visits but not conversions. So how will aligning your content feed into search intent, converting visitors into customers? There are many reasons why, when people visit your site, that they don't convert. Poor user experience, also known as UX design, could partly be to blame, but what will also be affecting it is that search results have attracted users with "low purchase intent."

Infographic: How to protect your intellectual property

Mike Floeck Business Management, Services & Risk Management

The world is increasingly interconnected and ideas are accessible at the blink of an eye, which also means your ideas are more vulnerable to theft than ever before. Your ideas are considered your intellectual property, a term used to define any creative capital owned by a business or an individual. Music, artwork, photography, and more are all forms of intellectual property that need to be protected. For businesses, intellectual property also includes logos and artwork, names, slogans, and unique text that are elemental to the business' success.

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