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5 data protection trends of 2020 that will define security next year
Richard Conn Science & TechnologyAs more businesses move online, the field of cybersecurity has grown in importance. Workplace digitalization has led to many changes, including a move to new platforms and strategies. Many companies are adopting a cloud-first strategy, requiring new methods of protecting data. Consumers are more empowered than ever — and they demand transparency and security in how their data is stored and used. Data protection will become vital to an organization’s success.
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Newsjacking is a powerful tool to boost your brand — if you do it right
Lisa Mulcahy MarketingAs the COVID-19 pandemic continues, you as a marketer are of course looking for appropriate ways to augment your brand's visibility and profits. One strategy to try is newsjacking. The term was invented by author David Meerman Scott, who defines newsjacking as implementing your brand's marketing or opinion into news stories that are breaking online through blog posts, tweets, or social media posts. So, how do you make the newsjacking process happen for your brand quickly and easily? Use the following five steps to ensure you're maximizing your ad potential and creating copy that is appropriate, sensitive and positive.
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Algorithm could help keep consumers safe from illegal online pharmacies
Gail Short PharmaceuticalThe National Association of Boards of Pharmacy (NABP) reported this year that it identified dozens of illicit online pharmacies (IOPs) selling drugs marketed as treatments for COVID-19, drugs that would normally require a prescription. "Rogue internet pharmacy networks are run by criminal opportunists, and the coronavirus disease 2019 (COVID-19) pandemic has provided the perfect opportunity for illegal online drug sellers to prey on fearful consumers," the NABP says in its "Rogue Rx Activity Report." But now, researchers at Penn State University have developed an algorithm that may be able to identify which online pharmacies are legitimate and which ones are not. They wrote about their findings in the Journal of Medical Internet Research.
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How the election will affect manufacturing
Bambi Majumdar ManufacturingManufacturing is a crucial issue for the 2020 election. According to a Morning Consult column, this was supposed to be the year of the manufacturing election. Both Joe Biden and Donald Trump have revealed plans to revive the economy and the manufacturing sector. The latter is directly proportional to the well-being of the former. However, when Morning Consult made that prediction, in February, it had a robust and running industry in mind. But then came COVID-19 and lockdowns that brought entire industries to a halt. Yet, manufacturing remains a pivotal factor.
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America’s 4 most UFO-obsessed places
Dave G. Houser Travel, Hospitality & Event ManagementData from the nonprofit National UFO Reporting Center, an organization that records UFO-related events, indicates sightings are up 51% so far this year compared to the same period in 2019. Among the more than 5,000 sightings recorded this year, most have occurred since the COVID-19 lockdowns began in earnest. With the thought in mind that we earthlings may not be alone in the universe after all, the time might be right to take up your own investigation of UFO hotspots. Here are four of them, all notably located in the Western U.S.
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CMS again expands telehealth services covered by Medicare
Scott E. Rupp Medical & Allied HealthcareThe Centers for Medicare & Medicaid Services (CMS) has announced it is adding 11 new telehealth services that Medicare will reimburse. This is the first addition to the Medicare telehealth services list since May 1, 2020. Per CMS, Medicare will begin paying eligible caregivers who furnish these newly added telehealth services — effective immediately — throughout the COVID-19 Public Health Emergency. CMS says additional coverages are part of a push to accelerate telehealth use by removing reimbursement barriers.
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Struggling learners’ difficulties have intensified: Here’s…
Howard Margolis EducationIn this chaotic, volatile, and frightening era of COVID-19, struggling learners’ difficulties have intensified. Wherever remote learning has replaced some or all in-person instruction, many struggling learners have found it extremely difficult to focus, to understand, and to apply what teachers are trying to teach. What’s the answer, the answer that will vanquish these problems? There’s no one answer. There’s no one-size-fits-all solution. But for some struggling learners, the suggestions in this article can help. They can help learners, they can help teachers, and just as important, they can help parents.
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Infographic: The business of fake supplements
Maggie Kimberl PharmaceuticalIt probably isn't surprising that 77% of supplements sold online are sold by Amazon — more than the top five specialty retailers combined. But what might be shocking is how many of those supplements are fake, expired, or mislabeled. This infographic outlines the loopholes that allow third-party sellers to sell unsafe supplements on Amazon as well as tips to avoid them.
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How geofencing can help get your profits back on track
Lisa Mulcahy MarketingGeofencing technology allows you to reach customers at or near your store locations easily and inexpensively. In a nutshell, geofencing creates a virtual "boundary" around your business location using GPS- or RFID-enabled software. Geofencing can also be used to deliver key sales information to potential customers if your business is located in a competitive area. How can you use the technology to your greatest advantage? Focus on the following key points.
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Engaging visitors at your virtual trade show booth
Joanne Brooks Travel, Hospitality & Event ManagementThe attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.
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