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The beginner’s guide to church SEO
Mark MacDonaldEveryone can benefit from a third-party endorsement where someone recommends what you’re offering. Wouldn’t it be great for a trusted friend to recommend your church? The next best solution is when Google (or another search engine) gives results that recommend you! Winner! We tend to trust one of their first results like we heard it from a trusted friend. The ability to be found on that first page requires a lot of work, though. Here’s how you can ensure your church is the "best" Google solution.
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Has the pandemic changed the nature of K-12 cybersecurity?
Bambi Majumdar Education2020 has been the year of remote learning, which means more digitalization. It also means new security challenges for K-12 students. Thousands of users are using cloud-based applications such as Microsoft Teams, Google Meet, Google Classroom, and Zoom. The high volume of users and greater network demands lead to regular technical issues that teachers and schools have to overcome. But these are issues that, albeit annoying, can be handled. More sinister is the fact that it has created a new way for cybercriminals to strike.
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How to use visual storytelling to grow your business
John Allen Business Management, Services & Risk ManagementMany of you will have heard the saying, "Content is king!" And while content is still extremely important, what is really "king" is the ability to grab your audience’s attention, keep it, and engage them with your brand. Marketing is usually the first touchpoint for customer experience, and first impressions are extremely difficult to change. It’s vital that you get this right. Easier said than done, right? Wrong. What you really need to know about is visual storytelling. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without.
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What is the long-term prognosis for telehealth?
Scott E. Rupp Medical & Allied HealthcareDuring the rush of COVID-19’s onslaught in March and April, health systems attempted to scale up and survive, so they invested in telehealth technology, according to a report from the Center for Connected Medicine and KLAS Research. Despite the meteoric rise of telehealth services during the quarantine, these same health systems are wrestling with how they will make long-term use of the technology when the pandemic winds down. Per the report, health system leaders who adopted telehealth want to improve integration, infrastructure, and security in the years ahead and focus on long-term telehealth decisions.
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A complete list of 22 cybersecurity tips every user must follow: How many…
Oliver Noble Science & TechnologyDid you know that approximately 6.85 million accounts get hacked every day? This is 158 accounts per second! Even though the statistics are shocking, every user can avoid the risk of becoming a target just by following the right cybersecurity practices. Repetition is the mother of learning, so it’s a good idea to go over the things you think you already know. This list includes 22 key tips every computer and internet user should follow to protect themselves from becoming a victim of cybercrime.
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4 COVID-19-related changes that could outlast the pandemic
Amanda Ghosh Business Management, Services & Risk ManagementCOVID-19 is changing the landscape of daily life. While some changes are minor and easy to adopt, changes like working from home create significant shifts in our social lives. Masks, virtual learning, ghost restaurants, and increased use of hand sanitizer are just a few of the pandemic-related changes that could stick around after the health crisis ends.
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Why phased-in marketing is the right way to resume a top-selling product…
Lisa Mulcahy MarketingAs a marketer, you have no doubt needed to proceed with caution when it comes to product messaging during the pandemic. As the pandemic continues, however, consumers will want to refocus their attention on your top-selling items again out of need, the ability to spend a bit more, or for a much-needed impulse buy. How do you reposition these products in the marketplace delicately, fairly and appealingly? A phased-in marketing approach, in which you gradually reintroduce these products into your content across your platforms and on your website, is the smart way to go.
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Why post-COVID-19 U.S. education will be even less like it used to be than…
Patrick Gleeson EducationWhen COVID-19 first became a national conversation topic, a flurry of articles in major U.S. publications followed proposing what, post-COVID-19, would remain the same and what would be different. There seems to be an assumption that these issues have largely been resolved; while we may not like every change, we at least have a pretty good idea of what post-COVID U.S. education will look like. A previous experience with the interaction of a school system and a disaster this century, Hurricane Katrina, should warn us that we're probably underestimating how extensive and profound those changes are likely to be.
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How to advertise your small business inexpensively
Amanda Kowalski MarketingGetting the word out about your business can be the most frustrating thing a small business owner faces. If you build the world’s greatest mouse trap, but nobody knows about it, you aren’t going to sell any. With a small business’ limited budget, how can you spread the word? In the 21st century, there are myriad free or inexpensive ways to advertise.
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Improving senior care by mimicking natural light cycles with LED technology
Michael J. Berens Interior Design, Furnishings & FixturesNumerous studies have identified the need for better lighting conditions in senior care facilities. Residents often have too little exposure to natural light during the day and are subjected to leaks from artificial lighting during the night. This can lead to a range of health problems, from erratic sleep patterns to impaired cognition to listlessness and depression. Recent developments in LED technology may provide a solution by creating interior lighting conditions that change throughout the day and night, mimicking the natural light cycle to which the body is attuned.
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