-
Google boosts page ranking for secure sites — Is it worth the change?
Mackenzie Ferch Business Management, Services & Risk ManagementIn response to an increase in breaches of user security, Google is doing what it can to promote cybersafety and secure connections. Google recently announced its decision to boost the page ranking of those sites and entities that maintain the safe, secure connection of HTTPS and has begun to make the largest updates since 2010.
-
The trade show manager’s deadline tracker
Karin Roberts Travel, Hospitality & Event ManagementDeadlines that are weeks or months away are the hardest to manage. How can you organize a large amount of work across such a span of time to ensure the project is done on time? These tips associated with your trade show booth that will help you stay on track with your deadlines.
-
5 tips and tricks to market your brand to millennials
Emma Fitzpatrick MarketingTo thrive in the present and grow in the future, brands need to market, target and build relationships. This is important to do with all customers, but particularly crucial in appealing to millennials.
-
Make a list — and check it more than twice
Robert C. Harris Association ManagementChecklists detail the best ways to accomplish projects. Airline pilots rely on them from preflight to landing the plane. Health care professionals use them to make certain they consider every option, especially in life-saving situations. Where one omission can cause disaster, a listing of tasks, steps, best practices and protocols is essential.
-
Arm the chief elected officer with these tools to succeed
Robert C. Harris Association ManagementThe new chairman or president of the board has every intention of doing a good job to lead the organization. His or her primary role is to advance the mission and strategic plan — producing significant results during the term of office.
-
How to market your association — without breaking the law
Valerie Hunt Association ManagementCanada's Anti-Spam Legislation, effective July 1, threatens to turn nonprofit membership and marketing teams into outlaws. Have you evaluated your communication plan to make sure you're operating within legal boundaries?
-
Why you have to use social media
Catherine Iste MarketingAs a teenager, I frequently used the "but everyone else is doing it" argument to try to secure permission for anything from attending a Guns N' Roses concert to staying out all night after prom. It did not usually work with my parents, but I am happy to say after all of these years, I have found a clear case where this excuse works: social media.
-
Can you really afford mediocre employees?
Mel Kleiman Business Management, Services & Risk ManagementHundreds of research studies have quantified the difference between an "A player" versus a "C player." Every one of them concludes that the difference in productivity and the impact on the bottom line is anywhere from 20 percent to over 1,000 percent greater return when you compare the best, most productive employees to those who are "average."
-
The social media divide: Are you missing your members?
Association ManagementSocial media has become a key way for associations to reach their members. MultiView surveyed a group of our partners to better understand where they are, what they're doing and how they're doing it.
-
Making hard decisions: When leaders should say yes and no
Scott Steinberg Business Management, Services & Risk ManagementSelf-help gurus and motivational speakers worldwide will tell you that "yes" is an empowering word, and indeed it is. But "no" is also a powerful word, and one that we all need to employ more in both our personal and professional lives.
All Association Management Articles