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6 effective video marketing tactics for the new year

Sarah Hollenbeck Marketing

Resolutions are commonplace in the new year. Generally, people make a goal to lose weight, exercise more or learn a new skill. But what about New Year's resolutions for your business? If you feel your marketing tactics are in need of a refresh but aren’t sure where to start, you should consider including video marketing in your content strategy. With 87% of businesses that use video marketing seeing an increase in site traffic, adding this skill to your marketing toolkit is a no-brainer. Check out the six most effective video marketing tactics in this infographic today.

Pull up, terrain ahead

Bob Harris and David Murillo Association Management

Board meetings may be compared to an airline flight. Calling the meeting to order is the originating point. Vectors are included in the strategic plan. Mission and goals are the destination. To reach the destination, the board must maintain flight speed and altitude. When airspeed slows, distractions occur that cause diversions. If an aircraft drops below a safe altitude, the cockpit computer warns: "Pull up, terrain ahead." The flight analogy defines the appropriate air space for the board, committees, and staff.

Private jet travel: 2021 to be the year private flying takes off

Lark Gould Travel, Hospitality & Event Management

2020 was a banner year for private jet travel. And given the unabating proliferation of new virus outbreaks and mutations, it is likely that 2021 will not see those statistics moving backwards. While airlines see passenger counts off by more than half, private flights are running at 90% of normal — or what they were in what is now tabbed as "pre-pandemic times." Corporates are increasingly flying entire teams to multiple locations around the world to ensure business continuity, according to industry research from Private Jet Card Comparisons showing that 31% of U.S. companies are expanding their use of private aviation for business trips.

How to create a meaningful hybrid event in 2021

Joanne Brooks Travel, Hospitality & Event Management

Although COVID-19 vaccines are being deployed throughout the U.S., business event planners are anticipating the continuation of virtual meetings in 2021 and dipping their toes into part virtual, part in-person hybrid events. While people are looking forward to gathering with colleagues, they might not be ready for a giant in-person soiree. Luckily, hybrid expos provide many features that, if utilized, can make a hybrid or virtual event engaging. As we settle into the new year, here's how to start planning your 2021 hybrid event.

Why you should think about moving your business to a new city and how to…

Indiana Lee Business Management, Services & Risk Management

Last year was not easy on anyone, and businesses have been hit especially hard. The pandemic has forced many business owners to look at ways to adapt, both in the short term and for years to come. One way that some businesses have adapted is by considering new locations for their businesses, whether it means a move across town, across the state, or even across the country. There are many reasons businesses should consider moving their businesses, because location could be the difference between success and failure.

5 things to consider when developing employee communication emails

Brie Ragland Business Management, Services & Risk Management

Employees (and employers) are experiencing unprecedented levels of new stress these days. Parents are juggling working from home while supporting a family, single workers are learning to navigate an even more isolated and confusing world, and leaders are wondering how to keep everyone’s head above water. All these struggles can be somewhat placated and even ameliorated with good, clear, concise communication … but there’s a catch. That communication now needs to reach its readers on a more personal level. Here are five things to consider when developing employee communication emails.

Lazy motions and casual votes

Bob Harris and Sandra Giarde Association Management

The meeting was gaveled to order. After introductions, motions were made to approve the minutes and accept the financial report. Next on the agenda were committee reports. Actions needing board approval were presented with rationale, performance metrics and fiscal impact. When the recommendation had merit, the board chair asked, "Does anybody want to make a motion?" Motions often entail a directive, deadline or have financial consequences. Specificity is key.

Good news in your job search: Harry, Larry, and the bear

Hank Boyer Business Management, Services & Risk Management

What is North America’s No. 1 domestic issue of most concern to the average person? Politics? Coronavirus? Who will win Super Bowl LV? Nope! The thing that concerns most people is still jobs. Whether you are 18 or 80, you’ve likely never seen it more difficult to find a great job in your field of interest in your lifetime. Lockdowns in various regions of the country, overseas competition, and rapidly changing methods employers use to fill jobs have all made it difficult for good people to find good jobs.

Who should absorb home office costs?

Terri Williams Business Management, Services & Risk Management

If there’s been one bright spot in the COVID-19 pandemic, it’s the ability of employees to work from home. According to a new report by Owl Labs and Global Workplace Analytics, employees love working from home, and 77% of respondents say that even after COVID-19 is over, they would be happier if they could continue working from home. However, the report also reveals that only 20 to 25% of companies pay or share the cost of home office equipment, furniture, internet, etc. And employees believe that companies should be paying more.

COVID-19 is the mother-in-law of invention

Josh Middlebrooks Business Management, Services & Risk Management

For business owners, keeping customers and employees safe has always been a priority. If you are lucky enough to live in a place that does not have a lockdown order, you could go to a local business, and in some dusty corner near an old water fountain, you will see an OSHA poster hanging on the wall letting everyone know that this business cares about safety. For decades, it was business as usual. Then there was COVID-19 and the panic that ensued. Suddenly businesses were scrambling to figure out how to remain open, how to keep their people safe, and maybe even how to stay profitable.

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