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Why phased-in marketing is the right way to resume a top-selling product…
Lisa Mulcahy MarketingAs a marketer, you have no doubt needed to proceed with caution when it comes to product messaging during the pandemic. As the pandemic continues, however, consumers will want to refocus their attention on your top-selling items again out of need, the ability to spend a bit more, or for a much-needed impulse buy. How do you reposition these products in the marketplace delicately, fairly and appealingly? A phased-in marketing approach, in which you gradually reintroduce these products into your content across your platforms and on your website, is the smart way to go.
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Grab this opportunity to finance business growth
Lloyd Princeton Business Management, Services & Risk ManagementYou may have seen mentions in the business news of late to "free money." Perhaps you thought to yourself, "how do I get some of that?" In reality, of course, the money isn’t free. But interest rates are so low right now that, relatively speaking, by traditional lending standards it is practically "free," which is to say that the cost of borrowing is not much more than the cost of the principal. That makes this a great time to raise money to fund business expansion and new ventures.
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7 marketing mistakes you may be making at your spa
Elizabeth Donat RetailI recently had the opportunity to do a live Instagram interview with Meghan O'Brien, who owns Marketing with Meg. Her company specializes in marketing consulting, courses and tools focused on the esthetics arena. Lucky us! During our chat, she shared some amazing tips but also highlighted some of the common mistakes that she sees out there with some easy tips to fix them. Please read through these and see if you are making these mistakes at your spa or medspa. This is some guidance you won't want to miss!
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How to advertise your small business inexpensively
Amanda Kowalski MarketingGetting the word out about your business can be the most frustrating thing a small business owner faces. If you build the world’s greatest mouse trap, but nobody knows about it, you aren’t going to sell any. With a small business’ limited budget, how can you spread the word? In the 21st century, there are myriad free or inexpensive ways to advertise.
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How micro actions produce big changes
Victoria Fann Business Management, Services & Risk ManagementA few years ago, I came across the life-changing book, "The Compound Effect: Jumpstart Your Income, Your Life, Your Success" by Darren Hardy, an author and the former publisher of Success magazine. He writes, "The Compound Effect is the principle of reaping huge rewards from a series of small, smart choices." He also says, "It's not the big things that add up in the end; it's the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary." Accomplishing big goals can be daunting, so we’re told to break things done into chunks. Even though that’s great advice, it can still feel overwhelming, which is why it’s best to break goals down into micro actions.
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Newsjacking is a powerful tool to boost your brand — if you do it right
Lisa Mulcahy MarketingAs the COVID-19 pandemic continues, you as a marketer are of course looking for appropriate ways to augment your brand's visibility and profits. One strategy to try is newsjacking. The term was invented by author David Meerman Scott, who defines newsjacking as implementing your brand's marketing or opinion into news stories that are breaking online through blog posts, tweets, or social media posts. So, how do you make the newsjacking process happen for your brand quickly and easily? Use the following five steps to ensure you're maximizing your ad potential and creating copy that is appropriate, sensitive and positive.
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A ‘satisfaction guaranteed’ promise holds you hostage to another’s…
Anne Rose Business Management, Services & Risk ManagementWe recently discussed the real hazards of stamping "lifetime warranty" on your products. A close corollary to that is promising "satisfaction guaranteed" on your professional services. You might make that offer because you are proud of the quality of your services — so confident that your work will be above reproach that you are implicitly claiming that you’ll redo the work or refund to make the customer happy. Think about that outrageous promise. How can you possibly guarantee another’s happiness? Why hold yourself hostage to that?
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How geofencing can help get your profits back on track
Lisa Mulcahy MarketingGeofencing technology allows you to reach customers at or near your store locations easily and inexpensively. In a nutshell, geofencing creates a virtual "boundary" around your business location using GPS- or RFID-enabled software. Geofencing can also be used to deliver key sales information to potential customers if your business is located in a competitive area. How can you use the technology to your greatest advantage? Focus on the following key points.
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Engaging visitors at your virtual trade show booth
Joanne Brooks Travel, Hospitality & Event ManagementThe attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.
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Warning: 3 things you need to know before a church rebrand
Mark MacDonald Religious CommunityIt’s all the rage, and it’s a great trend. In fact, if you haven’t branded or rebranded your church in the last five years, you should budget for it in the next year. Why? Because an effective rebrand will help you evangelize better, increase membership, and strengthen participation. But before you jump into the rebrand process, understand these three things.
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