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Infographic: How legendary companies make money
Maggie Kimberl Business Management, Services & Risk ManagementMany companies are excited for and know their top-line revenue numbers very well. Legendary companies take themselves to the next level by paying attention to what so many have come to ignore: their existing customers. See how you can improve customer retention with this infographic.
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Key risks to consider when doing business in China
Dr. Chris Chu Business Management, Services & Risk ManagementOrganizations doing business with China know that the operating environment is complex and very different from the Western world. However, the market opportunity remains promising, despite recent challenges from the coronavirus pandemic. Success depends on identifying and managing a number of China-specific risks.
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What exponential disruption can teach us about transformation
Vivek Wadhwa and Ismail Amla Business Management, Services & Risk ManagementWhen I take a moment to step back and look at what is happening in the business world today, it seems to me that "exponential disruption" may be an understatement. Every day I read either of an established, respected industry giant falling into administration, or of a new startup suddenly worth billions on the stock exchange. And there is less and less room for the "steady as she goes" companies that sit between these two extremes. So, what has caused this incredible change of pace?
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5 fresh rules for rebooting your brand’s keyword strategy as COVID-19…
Lisa Mulcahy MarketingAs a marketer, you know the crucial importance of monitoring consumer interest on an ongoing basis during the pandemic. One simple way to keep your ad content fresh across your brand's social platforms and in search results is to focus on your keyword choices. The great news is that revamping your keyword strategy to meet your existing and potential customers' needs is easier than ever. Here are five out-of-the-box, highly effective rules you can immediately put into practice to accomplish this goal.
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Freelance economy surges in the age of COVID-19
Dave G. Houser Business Management, Services & Risk ManagementWhile the COVID-19 pandemic has ravaged the American economy and created high levels of unemployment, at least one element of the workforce has flourished in 2020. Freelancers have swept in to fill the jobs gap left by the rapidly spreading virus. According to a survey conducted in July by Upwork — a platform that connects businesses and freelancers –— more than 59 million Americans performed freelance work in the past year, representing 36% of the total workforce. This was a 22% increase since 2019.
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Will Amazon’s new palm recognition technology become a popular biometric…
Linchi Kwok RetailAmazon recently introduced a new biometric payment device, Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at these select cashier-free Amazon Go stores by scanning their palms. The company sees broader implications for Amazon One devices. Places with high foot traffic, such as stadiums, restaurants, retail stores, office buildings, and any gated or secured facilities, could benefit from the technology.
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Clear as muck: When the only thing that’s certain is more uncertainty
Linda Popky Business Management, Services & Risk ManagementAs we get to the end of what’s been a long and challenging year for most of the world, we can all look forward to … who knows? We are just under a month away from a presidential election that may or may not have a clear winner on election night. We’re expecting an effective vaccine to protect us from the virus in the next month or two — or maybe the next year, or maybe not at all. Virtually none of this is clear. Yet, we need to continue to move forward, run our businesses, support our customers, take care of our families. How do you maintain a sense of balance when nothing is certain? Here are a few suggestions.
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US payrolls add 661,000 jobs; unemployment rate falls to 7.9%
Seth Sandronsky Business Management, Services & Risk ManagementAmerican employers created 661,000 nonfarm jobs in September after hiring 1.4 million workers in August, according to the federal Bureau of Labor Statistics. September’s jobless rate dropped to 7.9% from 8.4% in August. The jobs numbers reflect in part the easing of social restrictions and reopening of businesses to stem the spread of COVID-19. However, government employment, mainly in public education at the state and local levels, dropped in September from August.
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Study: How ‘empathy lens’ marketing can increase your brand’s…
Lisa Mulcahy MarketingAs a marketer, you know the importance of brand outreach. Yet, the COVID-19 pandemic has made it more important than ever for your customers to respect and identify with the "faces" representing your products and services. You want your customers to like the point people they deal with initially and bond with them on a fundamental level. How can you most effectively achieve this goal? A recent study published in the Journal of Marketing may hold the key.
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Why there’s no such thing as instant coffee
Hank Boyer Business Management, Services & Risk ManagementYou and I have been born into an accelerating world. Travel that took a week by horseback two centuries ago is now competed in a few hours in the air-conditioned comfort of your car. A little more than 10 years ago, the two-hour meeting you had in the next time zone that required flights and overnights is now completed in two hours, plus 2 minutes for the set up and tear down of a video call. We've become so used to speed that we actually believe there is something called instant coffee.
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