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5 reasons to build a healthcare brand for millennials

Alexa Lemzy Healthcare Administration

The millennial generation consists of people born between 1981 and 1996, making members of this group between the ages of 25 and 40 in 2021. As the demographic approaches middle age, their need for healthcare is increasing. As the largest generational group, this creates a huge market for healthcare brands ready to cater to their preferences. As a demographic, millennials differ from previous generations significantly in the way they choose services and respond to marketing. As a result, healthcare brands need to be built to meet these new demands.

CES 2021: The year of staying home with gadgets

Lark Gould Science & Technology

As CES 2021 rolled out, it was not in Las Vegas. In fact, it was not anywhere in particular this year after more than a half-century of taking over the neon gaming mecca for four days of immersion in a veritable ocean of newfangled stuff and portentous technology. It was online-only and navigated through a tornado of tech talks and virtual kiosks. Still, there was news, analysis and plenty to talk about this year as the coronavirus continues to rage and a new administration takes over and changes some key commerce and trade policies.

Types of disability insurance businesses need to know about

Shawn Spencer Business Management, Services & Risk Management

Disability insurance for business owners can be relatively in-depth, as there are many different types of coverage available to meet the many needs. The best way for you to understand your options is based on the size of your business. A small business owner is going to have different needs than a larger business.

CES 2021 highlights the federal force behind a new era in technology

Lark Gould Civil & Government

Managing an upward trajectory and positive environment that fosters the strength of U.S. technology companies is a topic that played large at CES this year. The world’s largest consumer technology exchange ended last week after it successfully executed the entire event online for the first time in its history. To offer an incoming U.S. government perspective on the current state of tech was CES CEO Gary Shapiro, who sat down with Brian Deese, President-elect Biden's pick to direct the National Economic Council (NEC), for a discussion of what may be ahead in leadership.

Good news in your job search: Harry, Larry, and the bear

Hank Boyer Business Management, Services & Risk Management

What is North America’s No. 1 domestic issue of most concern to the average person? Politics? Coronavirus? Who will win Super Bowl LV? Nope! The thing that concerns most people is still jobs. Whether you are 18 or 80, you’ve likely never seen it more difficult to find a great job in your field of interest in your lifetime. Lockdowns in various regions of the country, overseas competition, and rapidly changing methods employers use to fill jobs have all made it difficult for good people to find good jobs.

Infographic: What new tech means for nursing homes of the future

Brian Wallace Medical & Allied Healthcare

The COVID-19 pandemic has highlighted the need for quality nursing home care. While 25% of COVID-19 deaths come from nursing homes, the quality of the nursing home affects results: 4- to 5-star nursing homes had 94% lower risk than their 1-star peers. When the pandemic is over, those disparities will remain. As the population of America ages, nursing homes will house more people than ever in the coming years.

What ‘business ghosting’ says about your leadership, and why…

Simma Lieberman Business Management, Services & Risk Management

One would think that during this time of COVID-19, work from home, and high unemployment that people who have the title of "leader" would make an extra effort to be kind and caring to their employees and other people with whom they come in contact. While I’ve seen some amazing leaders who practice that kindness, caring and respect for others, there is another group of people who have the title of leader but whose actions are just the opposite. For them, they practice what I call "business ghosting."

Pandemic vaccines, patents and Uncle Sam

Seth Sandronsky Medical & Allied Healthcare

As the coronavirus pandemic tears through rural and urban America, healthcare workers and others at risk of catching the disease are receiving life-saving vaccines now. Meanwhile, in a new development, opposing views of vaccine policy are front and center in the U.S.' paper of record. First, we turn to the pharmaceutical industry, a powerhouse interest. Thomas Cueni is the director-general of the International Federation of Pharmaceutical Manufacturers and Associations.

The meaning of the healthcare podcast revolution

Keith Carlson Medical & Allied Healthcare

When podcasts began appearing around 2004, capitalizing on the presence of MP3 players like the iPod, little did we know that they would eventually become a driving force in the wider culture, let alone in healthcare, nursing, medicine, and related fields. Podcasts have emerged as a leading technology for disseminating opinion, entertainment, and information. Through the expanding podcast sphere, laypeople and professionals are leveraging the power of digital audio to create content covering most every aspect of human endeavor.

Survey: Firms fight to operate during COVID-19

Seth Sandronsky Business Management, Services & Risk Management

The breadth and depth of the pandemic’s effects on private businesses has surfaced in new government data collected from July 20 through Sept. 30, 2020. In these numbers, the U.S. Bureau of Labor Statistics conveys how businesses big and small operated. Spoiler alert: the BLS data on employment, wages, job openings and terminations, employer-provided benefits, and safety and health paints a tough picture of firms fighting to stay afloat. Nationally, 52% of surveyed businesses, or 4.4 million, told their workers to avoid work (paid or not) for some time.

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