Recent Articles

• Surprising strategies to boost consumer happiness

  Lisa Mulcahy Marketing

  As a marketer, it's your ultimate goal to make every consumer happy with your product once they get it home. But did you know that the specific amount of personal happiness that a consumer feels at the time of potential purchase has a surprising impact not only on whether they buy but how they'll feel about the product down the line? Science has taken a fascinating look at this phenomenon. Use these cutting-edge strategies to build upon their research and ensure that consumer joy has a positive effect on your profit margin.

• New opportunities for telehealth, mHealth reimbursement that providers…

  Christina Thielst Healthcare Administration

  There has been pressure on the Centers for Medicare & Medicaid Services (CMS) to address telehealth and mHealth reimbursement for years. The fruits of that labor by policymakers, healthcare providers, telehealth networks and information technology professionals are continuing to materialize with new reimbursement for remote patient monitoring and virtual visits. In a recent article, Eric Wicklund, a longtime reimbursement proponent and editor at mHealthIntelligence, presents survey data that finds providers aren’t paying attention. This includes that out of "280 health systems, two-thirds of those surveyed don’t know about CMS’ expanded telemedicine reimbursement opportunities."

• The real way social media helps interior design businesses

  Catherine Iste Interior Design, Furnishings & Fixtures

  Marketing isn't the only thing Pinterest and Instagram can help designers do. The ease of posting amazing images, inspiring design boards and our portfolios makes both sites great tools for sharing more about our work, approach and style. On the flip side, both sites can wreak havoc on our productivity, self-esteem and may not directly help our marketing. There is more to these impactful platforms, and it is time to better understand and take advantage of the real ways social media helps our design businesses.

• Study concludes later school start time benefits student learning

  Brian Stack Education

  I recently spent time eavesdropping on some of my students while on a bus ride for a field trip. I couldn't help but listen to their discussion on later start times at school. The day prior, our school had a two-hour delay due to weather, the fifth this school year. The students were remarking at how much more productive and effective they felt overall when we had weather delays, and they wished school would start later on a regular basis. The conversation got me thinking about an issue that has come up for me time and time again as a high school principal.

• IHG to add dynamic pricing to hotel rewards bookings by the end of 2019

  Linchi Kwok Travel, Hospitality & Event Management

  The InterContinental Hotels Group (IHG) recently confirmed that it will implement a dynamic pricing model for its rewards programs by the end of this year. This new policy will affect all the brands that IHG owns or manages. In the past, frequent travelers could usually redeem rewards points towards a hotel stay according to the category where a hotel is listed (e.g., more points for a luxury hotel than a midscale hotel). This newly introduced dynamic pricing feature will allow IHG to update the number of points needed to redeem a free room according to changing demand by travelers.

• Insects are dying en masse, endangering ecosystems

  Scott E. Rupp Waste Management & Environmental

  If you've noticed a few less bugs buzzing about, that’s something to be concerned about, scientists warn. The number of insects in the world appears to be on the decline. Alongside this reduction in the world's bugs, there has never been much real long-term awareness of the decline. But, warning signs have been around for years about plummeting insect populations worldwide, scientists say. The declining numbers are so much so now that the levels are seen as potentially "catastrophic" and have not been well-understood until now. In other words, this is a very big deal for all of us.

• Schools, law enforcement team up to curb new trends in drug use

  Bambi Majumdar Law Enforcement, Defense & Security

  The latest surge of drugs impacting teens is a matter of serious concern. While drug abuse has always been a problem, some of the newer ones are scary in the ways they are presented inconspicuously and innocently. This is why some law enforcement officials are teaming up with schools to warn parents of the latest teen drug trends as a part of their preventative efforts. These troubling new trends include prescription drugs, fentanyl, and heroin. Additionally, there's the risk of having entire generations addicted to nicotine. Federal, state, and local authorities want parents to be aware of all these so that they know the signs and act right away.

• Stop abbreviating — and 7 other content no-no’s

  Mark MacDonald Religious Community

  Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc.) or the CMS system for their website (Wordpress, Joomla, Clover, etc.) rather than what their content should be. Let’s concentrate on the important things! Often, if the content is correct, an audience will endure a subpar channel to discover it. Sure, once you have the content honed for an audience, you should eliminate channel barriers and choose delivery tools that enhance the experience of receiving it. But only after the content is right. To get started on great content, here are eight things to STOP doing; and what you should START.

• Useful hints for ESL teachers

  Douglas Magrath Education

  Content and grammar go together as learners strive towards the goal of L2 proficiency and communication skills. The various sub-skills of grammar, listening, reading, writing, and cultural awareness all work together in the language acquisition process. Grammar is especially important to ensure communication, but the material presented should be meaningful and relevant to the learners' daily lives. Grammar is best presented in a meaningful context rather than in isolation.

• During flu season, facility managers should make extensive preparations

  Scott E. Rupp Facilities & Grounds

  For weeks now, the flu season has been upon us, with 41 influenza-associated pediatric deaths occurring during the 2018-19 season so far, as reported recently by the Centers for Disease Control (CDC). Despite these deaths, research seems to indicate that Americans are conscious of the flu's potential impact on their health and are taking preventive measures to combat it. As many as 75 percent of people say they are more vigilant about their hand hygiene in response to virus outbreaks. On this note, they wash their hands more frequently and even more thoroughly and longer, according to a national survey conducted by Bradley Corporation. However, despite the vigilance of employees, employers should prepare for the flu season, too.

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