Recent Articles
-
PR and marketing: Create a concept and content ecosystem
Melissa Anthony Sinn MarketingDisruptive and leading-edge companies require deeper, more nuanced marketing. Their target audiences are sophisticated and advanced. Thus, their strategies for establishing meaningful, forecastable revenue are increasingly dependent on newer forms of marketing.
-
Negotiating commercial leases: Go slow for a better deal
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate.
-
Research: How skin may help control blood pressure
Dorothy L. Tengler Medical & Allied HealthcareHypertension, the silent killer, is a major public health problem. The American Heart Association estimates high blood pressure affects approximately 1 in 3 adults in the United States — about 76 million Americans. Only about half (54 percent) of people with high blood pressure have their condition under control.
-
More questions than answers
Wendy Lathrop Construction & Building MaterialsSome of the messages that find their way to me by email (and sometimes by phone) pose questions that are far more complicated than the inquirer anticipates. Recently, a brief, two-sentence question (couched in an only slightly longer message) required me to write many paragraphs to describe and explain all the variables involved that precluded me from giving a solid answer. Incidentally, I also asked that I not be given more information since I didn't have time to research and respond to all those specifics, and some of it would be beyond my expertise.
-
Housing industry gaining momentum
Michael J. Berens Construction & Building MaterialsHousing construction roared back in October, quickly recovering from the setback in September resulting from hurricanes, floods and fires. New home sales continued to rise, as did sales of existing homes.
-
How will La Niña impact your facility this winter?
Scott E. Rupp Facilities & GroundsLa Niña has arrived for the second straight winter, according to the National Oceanic and Atmospheric Administration (NOAA). La Niña is a cooling pattern of the sea surface temperature in the Pacific Ocean, and it can have a big effect on North America.
-
Manston: The airport that refuses to die
Matt Falcus Transportation Technology & AutomotiveManston is one of the UK's most historic airfields. Used for flight training during World War I, it became a base during World War II for pilots engaging in aerial dogfighting in the Battle of Britain, and was one of the country's closest airfields to the enemy during the conflict.
-
Warming up and cooling down: What does new research tell us?
Sheilamary Koch Sports & FitnessWhat keeps athletes and weekend warriors in the game has a great deal to do with what happens before and after their "real" workout or competition. New research shows that longer, more intense warmups may be key to reducing injuries a whopping 40 percent for sports like soccer and basketball. On the other hand, some popular post-exercise recovery techniques don't hold up to scientific scrutiny.
-
Which costs more? Full-time RV living vs. home living
Cindy Belt Recreation & LeisureI'm always surprised at how many people say, "I'd like to full-time in an RV, but it is just too expensive." When we first considered selling our home and living full-time in an RV, we ran the numbers comparing the lifestyles (I am an engineer and like doing that). Recently, I ran them again using my experiences while full-timing.
-
It’s a month before our event — What should I do?
Mark MacDonald Religious CommunityIn a month or so you have a big event happening or finishing — as I'm sure you're aware. Is it too late to be thinking about effective communication? Yes. In all honesty, you need more prep time to get people interested and excited to attend.