Recent Articles
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The ‘new normal’ life of a teacher
Brian Stack EducationIn the age of accountability, college readiness and the Common Core, the role of PK-20 teachers is changing dramatically in schools and communities across the country. We used to think of teachers as masters of their domain and rulers of their classroom.
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Smiles are contagious — and so is Porsche ownership
Noelle Talmon Recreation & LeisureHas this happened to you? You buy/inherit/restore a Porsche that you love dearly, but you realize you could love a second one just as much. Or a third. Smiles are contagious and so is Porsche ownership.
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Why marketing and sales go hand‑in‑hand
Charlotte Bohnett Healthcare AdministrationThe private practice rehab industry loves to talk marketing. We all scour the Internet for ways to improve referral marketing, online marketing and print marketing. But clinic directors, managers and therapists alike seem to adamantly avoid or abhorrently oppose anything related to sales. I'm here to say we absolutely shouldn't. More importantly, we can't.
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10 radical suggestions to improve football
Edwin McIntyre Sports & FitnessToday's game is played much different from the game I first learned to play as a young boy. And I am sure that in 50 years, football will look completely different from the game of today — if it is not entirely banned and is still played. Since everyone now has an opinion on football, the safety of the game and how to improve the game, I — as a humble fan — propose a few changes for the sport.
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Branding your pet business for a competitive edge
Clarice Brough Pet CareYour business brand brings customers in and helps bring them back. Pet businesses, both large and small, are scrambling for a competitive edge. Everybody needs to create the best possible perception about who they are in the minds of the consumer for a profitable business.
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FCC’s new rules put net neutrality’s future into question
Ross Lancaster Science & TechnologyOn May 15, the Federal Communications Commission approved new, controversial net neutrality rules that may allow Internet service providers to charge companies for preferential "fast lane" connection speeds to their services.
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The only primary care provider who isn’t officially a provider
Greg L. Alston PharmaceuticalWhat if the federal government told you that pharmacists were not healthcare providers even though they have been providing healthcare since the birth of our nation? Curiously enough, Section 1861 of the Social Security Act fails to recognize pharmacists as providers.
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Forget the technology: Making sales in face‑to‑face interactions
Linchi Kwok Travel, Hospitality & Event ManagementGuided by Cal Poly Pomona's "Learn by Doing" teaching philosophy, students in my hotel sales class recently completed a sales blitz either for the Fullerton Marriott or the DoubleTree San Pedro. In the assignment, students were asked to prepare a list of prospective clients for the hotel, then stay in the property for one night to get familiar with the managers and the hotel.
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Helicopter safety and the sleepy summertime blues
Mark Huber Transportation Technology & AutomotiveSummer — the fat season for helicopter EMS — is quickly approaching, and with it comes a spike in the monthly accident rate. That's what new data from the U.S. Helicopter Safety Team suggests.
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The new demand for affordable dream homes
Bambi Majumdar Interior Design, Furnishings & FixturesThe high TV ratings of the HGTV Dream Home sweepstakes is enough to know how much interest is generated by home and interior shows. The reason is easy to understand as well, since humans have been focused on building the perfect shelter for thousands of years.