Recent Articles
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The frustrating lack of comparative effectiveness — Part I
Mike Wokasch PharmaceuticalWhen you go to the doctor's office, you expect your healthcare providers will prescribe drugs that will be effective and safe in treating your diagnosis. But which drug is best for treating your disease or medical condition? You rely on your physician or PA to make this determination.
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7 key elements of a workplace investigation
D. Albert Brannen Business Management, Services & Risk ManagementMany issues that arise in the workplace require employers to conduct a prompt and thorough investigation. Although the underlying allegations may be different, certain basic elements should be a part of every investigation, as outlined in this article.
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Then and now: Examining Porsche through the years
Skip Kuhn Recreation & LeisureLast month, my good friend and I repeated our yearly tradition of screening the film "Le Mans." We usually do so during the weekend of the running of the 24 Hours of Le Mans as our schedules permit, and this year was fortuitous as we actually got to screen "Le Mans" on the weekend of the actual race.
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Breast cancer: Advancements in surgery
Rosemary Sparacio Medical & Allied HealthcareAs in other areas of breast cancer research and development, advances in surgery are also being seen, not only in improving the actual surgery techniques, but also in the methods and processes prior to and following surgery. Here is a look at some of the latest research.
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Measuring matters: Key metrics for PT marketing and sales
Charlotte Bohnett Healthcare AdministrationSales or marketing skills only matter to a business if that business understands the value those skills provide. More succinctly, sales or marketing only matter if they work, and the only way you'll know if they're working is if you measure them.
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The power of testimonials: Why you need to offer social proof
Dean Biggs Pet CareIn today’s world, people are subjected constantly to so much advertising hype that we have become a nation of skeptics. Put simply, people are so sick of being deceived, that they find it hard to trust any claims made by any businesses.
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A greener and cooler cold chain
Andrew Gaved ManufacturingThe cooling industry is sometimes accused of being too focused on advancing the technology in their particular sector whilst overlooking the progress of those further down their supply chain. So we have had the situation for instance, in Europe, where a number of supermarkets are confidently trialling new techniques in carbon dioxide refrigeration or forced air display cabinets, while the food production factories that supply the food they sell are still creaking away on the most basic of refrigeration systems.
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Pharmaceutical reps and the Twilight Zone
Jason Poquette PharmaceuticalI had lunch today with a pharmaceutical representative, or "sales specialist." We talked about what was going on in my life and my career. We talked about the importance of transitional care from hospital to home and how to improve patient adherence to recommended treatments.
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Oil, the Kurds and the end of Iraq
Lucy Wallwork Natural ResourcesIn a country where 90 percent of the budget comes from oil, whoever controls the oil controls the state. That explains why the takeover by Islamic extremists ISIS of Baiji refinery, Iraq's largest, was seen as a watershed moment for Iraq's future.
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Think Mr. Magoo, not Popeye, when you design for the mature guest
Adriane Berg Travel, Hospitality & Event ManagementThere’s a rumor going around that 60 is the new 30. Don't believe it. Even for the Botox generation, 60 is just the new 60. Like an urban legend, the myth that we haven't changed a bit is cool, but it's not true.