Recent Articles

• How much sales experience do your employees need?

  Betsy Harper Business Management, Services & Risk Management

  My next door neighbor, Jack, is putting a new, fancy deck on his house — again. The first try didn’t quite work out the way he wanted for two reasons. The first is that Jack, above all things, is a really nice guy. The second is that Jack is frugal. I know some managers who are like Jack. They've hired people they know who don't have the right amount of experience for the job, or they hire people who only fit into their budget.

• Are sodas the new cigarettes?

  Jason Poquette Pharmaceutical

  According to a recent analysis published in the British Medical Journal, sugar-sweetened soda drinks may be the next big target for a public health awareness campaign. If the conclusions of this meta-analysis are correct, the consumption of sugary soda drinks will contribute to 2 million more Type 2 diabetes cases over the next 10 years in the U.S. It makes me wonder if soda consumption is nearly as dangerous to our health as cigarettes.

• The story of our 1st day in the motor home

  Steve and Diane Owens Recreation & Leisure

  The phone rang, and our coach was ready for delivery. It was Aug. 4, 2006, the day we took possession of our motor home. We were so excited; like kids in a candy store. The dealership asked us to be early. When we arrived, they gave us two huge instruction books. One pertained to the chassis, and the other to all the appliances and bells and whistles inside the coach. It was only the beginning of a draining, but rewarding, day.

• A song of loneliness, empathy and action

  Howard Margolis Education

  ​For at least 100 times over the past several days, I’ve listened to Vivian Green’s rendition of "Oh, Freedom." Her performance was morally powerful, personally humbling, and haunting in a bittersweet way. In its courage and moral power, it offers lessons to those of us concerned about the needs and dignity of children and adults with disabilities.

• Plastic materials and processing advancing wind energy

  Don Rosato Engineering

  The vast majority of the total tonnage used in wind turbine blade manufacturing are glass fiber and thermoset (primarily epoxy and vinyl ester) resins. Let's take a look at new wind energy resin/fiber material, processing and testing advances. The increasing size of wind turbine blades poses a big challenge to designers and engineers to design lightweight structures that meet the requirements in terms of stiffness and, predominantly, fatigue.

• Lessons learned at our first Porsche Parade

  Tom Kirk Transportation Technology & Automotive

  As a resident of Florida, I have regretted not making it to nearby Savannah, Georgia for the Porsche Parade in 2011 for four years now — especially since the following ones in Utah, Michigan and California were too far away. So when my wife Cyndie and I saw French Lick, Indiana, as the location of the 2015 Parade, we figured this was our next best chance to go. Here is a quick recap of what we did, along with a few lessons we learned during our time there.

• Using a shotgun for home defense: Choosing your ammo

  Ken Jolly Recreation & Leisure

  One of the interesting things about a shotgun is ​the multiple purposes for which it can be used, depending on ammo selection. Changing the ammo from birdshot to buckshot to slugs drastically changes the nature of the gun. Shotguns also come in many gauges, but the most popular for home defense are the 20- and 12-gauge calibers.

• When the big toe becomes a big problem

  Heidi Dawson Sports & Fitness

  The big toe joint. Also known as the first metatarsophalangeal joint (MTPJ). It's not something most of us ever really think about. However, if you're someone who suffers from knee pain, hip pain, lower back pain or tight calf muscles, maybe you should be paying a little more attention to it. This is especially true in runners and even those who walk any distance regularly, for exercise or not. So, really, most people.

• The graying of the US healthcare workforce

  Christina Thielst Healthcare Administration

  The baby boomer generation started reaching retirement age in 2011. As millions of baby boomers are starting to need the additional healthcare services that come with aging, the healthcare industry is considering their labor options. At the same time more workers will be needed, a wave of older healthcare workers will also be retiring. So where will the labor needed come from when there just aren't enough younger workers to fill the gaps?

• Personalized messaging vs. personalized marketing

  Peter Moloney Marketing

  How many marketing technology vendors say they help you personalize your messaging to your customers? Um, hundreds perhaps? Maybe all of them? The problem is, most of them do not personalize marketing. The first gotcha is the analytics. Personalized messages and offers can work like magic to lift returns, but only if they truly interest the customer. Otherwise, to the customer, it's just more noise.

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