Recent Articles
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China Southern Airlines: Nice job, but still in need of improvement
Linchi Kwok Travel, Hospitality & Event ManagementChina Southern Airlines is not only the largest airline in China, but also perceived by many Chinese as a pricier carrier with better service. In fact, it is the only airline that offers nonstop service between Los Angeles (LAX) and Guangzhou/Canton, China (CAN).
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Infographic: Follow these tips for marketing on Facebook
Kaylee Nelson MarketingWe all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012.
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Everyone benefits from tactical medical training
Mark Huber Law Enforcement, Defense & SecurityIt was a warm summer afternoon. I pulled into the hotel parking lot and immediately noticed something was amiss. A man was lying motionless on the pavement. I ran over and checked for breathing and a pulse. They were there, but the man was unresponsive. I summoned the desk clerk who called 911. Within minutes, a succession of three squad cars arrived.
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Reports: Housing construction turns a corner
Michael J. Berens Construction & Building MaterialsAfter another disappointing start to the year, housing appears to have gained traction. Second-quarter indicators point to sustained recovery in housing construction for the remainder of the year. Industry sources are reporting prerecession levels of activity. Builder and realtor confidence are up, boosted by positive signs in both the single-family and multifamily sectors.
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Striving for balance: Bundling payments for joint replacements
Christina Thielst Healthcare AdministrationThe world of orthopedics is good for the bottom line of many hospitals, but joint replacement surgeries can present some challenges for both hospital leaders and those paying the bills. The patient population requiring hip and/or knee replacements tend to be older adults or the elderly, so Medicare has an invested interest in the effectiveness and efficiency of care. This is likely one reason why they have selected joint replacement for a five-year demonstration of alternative payment and delivery models.
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ELL writing skills: Cultural patterns stand out
Douglas Magrath EducationIn my previous article about ELL writing skills, I showed how patterns of writing differ across cultures. Many ESL writers follow a rhetorical pattern in their L1 that differs from English rhetorical patterns. Let's continue by looking at examples of writing in various cultures.
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Leadership: The key to running any successful business
Jill Nesbitt Business Management, Services & Risk ManagementThe Global Leadership Summit is a two-day speaker series on leadership sponsored by Willow Creek Association. The original Willow Creek church is based in Chicago, and it has grown under the leadership of Bill Hybels to support hundreds of local churches across the world. The Summit is telecast through 300 member churches and seen by 260,000 people.
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5 ways to advocate for your audience
Mark MacDonald Religious CommunityI recently wanted to buy something at a local department store (FYI: it's like Amazon, except in a building). I had received their promotional email about a small appliance sale. When I looked at their shelves, there was a demo model, but no new appliance for sale.
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Implementing a firefighter accountability system
Joshua Daisy Law Enforcement, Defense & SecurityEach day firefighters and first responders are putting their lives in jeopardy by responding to emergencies. Supervisors need to be accountable for each and every member under their command at all times. There are various systems in the fire service to allow this task to be done.
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Marketing your multifamily community: Where to begin
Pamela Treat Abeyta Facilities & GroundsFor the multifamily owner, investment manager or property manager, marketing a community can take a large chunk of time and expense. For the owner who doesn't have a dedicated marketing manager, it can probably be an overwhelming part of your role.