Recent Articles

• Getting your association started with content marketing

  Jessica Taylor Association Management

  The latest buzzword going around associations is content marketing. It's taking over their old marketing techniques. But what the heck is it? The Content Marketing Institute (CMI) defines it as "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action."

• How long do you have to rescind your Mexican timeshare?

  Karen Duncan Travel, Hospitality & Event Management

  Timeshare scams in Mexico have always been huge problem, and the number of Mexican timeshare fraud victims has been increasing at an alarming rate. If you are one of the people who are wondering how long you have to rescind your Mexican timeshare, then find out the answer by reading this article.​

• The leaky bottom line: The hidden cost of conflict in the workplace

  Yvette Durazo Business Management, Services & Risk Management

  Human conflict happens in any situation where facts, desires or fears push or pull participants against each other or in divergent directions. Conflict can be unpredictable and is inherently part of what happens when you have multiple people interacting at any given time, especially in the workplace.

• Metals Thoughts: Cold November pain

  Brad Yates Natural Resources

  Gold technically eked out an "up" day Monday, closing about $2 above where it opened (depending on how you measure a close), which ended a streak of eight straight losing days. March was the last time that had happened, and 10 times in a row never happens. Ever.

• Tall, grande or venti: How full is Starbucks’ marketing cup over…

  Brie Ragland Marketing

  Ah, November. The unofficial start to the holiday season. The creepy costumes and shelves of candy are gone from the supermarkets, and instead the aisles are filled with enough Thanksgiving and Christmas decorations to make your head spin. With the start of November, we also get the annual reveal of the new Starbucks holiday cup. Consumers eagerly await the new design of the Starbucks cup each year, flooding Instagram with pics of when and where they got their first Peppermint Mocha of the season.

• How leaders can avoid being the naked king

  Candice Gottlieb-Clark Business Management, Services & Risk Management

  Brian was a proud leader. He had driven his organization forward with growth and innovation and developed a team of high-performing individuals. Yet as Brian exuberantly pushed toward greater investor returns and new opportunities, he simultaneously generated friction among his team. Unbeknownst to Brian, the team felt restrained, held back and at times disengaged.

• Enhance your customer service with these 4 social media tricks

  Emma Fitzpatrick Marketing

  Once you've created your social media marketing plan, there's another way you can boost your customer retention. Upgrade your customer service with a few, simple social tricks. eConsultancy discovered that 83 percent of consumers require some degree of customer support while making an online purchase. If your customers don't get their questions or concerns addressed quickly, 45 percent of shoppers will abandon their purchase, according to CRM Magazine. However, 71 percent of consumers who experience a quick, effective brand response on social media are likely to recommend your brand to others, NM Incite found.

• Reflections from the 2015 iNACOL Symposium

  Brian Stack Education

  This week, Walt Disney World in Orlando, Florida, is playing host to 3,100 of the country's most promising innovators in education. The annual Blended and Online Learning Symposium, sponsored by the International Association for K-12 Online Learning (iNACOL), advertises this event as "the industry's leading event for K-12 online, blended and competency-based learning," adding that it is a place where "experts, practitioners, educators, policymakers and researchers gather and work to transform education."

• Chasing the colors of autumn in our RV

  Steve and Diane Owens Recreation & Leisure

  It has always been our desire to chase the changing autumn foliage south from the North Woods of Maine to the Outer Banks beaches in North Carolina. Today, I thought, we begin. We are really going to do it! It was a beautiful morning when we left Indian Branch to begin our maiden run. But first we needed to fill the gas tank. I stood watching the little cost calculator on the pump spinning like a Las Vegas one-armed bandit passing $100 and quickly heading for $120, then $150.

• The TPP text has been released — Where does Canada go from here?

  Katherine Radin Civil & Government

  This fall, the Trans-Pacific Partnership (TPP) was signed by 12 Pacific Rim countries, creating a global trading block that represented about 40 per cent of the world's domestic product. At the time the TPP was announced, Canada's then-prime minster, Stephen Harper, stated that the document would be made available following the Canadian federal election.

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