Recent Articles

• Get your site right and turn your website woes into wows

  Fred Berns Communications

  ​If your company's website isn't attracting the traffic and business it could be and should be, consider the content. Is your website copy captivating and compelling? Or, in contrast, is it wordy and weak? That's a pivotal issue, considering that yours is one of a billion websites vying for attention at a time when the attention span is limited. The average visit to a website today is estimated to be only four seconds and two clicks.

• Starting the school year with English learners

  Erick Herrmann Education

  ​In just a few short weeks, schools will begin to fill up again with students ready for another year of learning. Of the approximately 50.1 million students in public K-12 schools in the United States, 9.3 percent will be English learners. For these students, school can be especially daunting as they will be learning new information in a new language.

• Recoil management for fast double taps

  Mike Ox Law Enforcement, Defense & Security

  I was catching up with Larry Yatch (retired Team 3 SEAL) recently, and we went down the rabbit hole on recoil management for pistols, carbines and long guns. Some great stuff came out of it that I want to share with you on the pistol side.

• Report sheds light on disturbing trends in education

  Bambi Majumdar Education

  ​​A recent report by Child Trends shows a rather disturbing trend in K-12 education. Data garnered from the National Assessment of Educational Progress (NAEP) indicates only 18 percent of African-American and 21 percent of Hispanic fourth-grade students can be deemed "proficient" in reading. Experts think the shortcomings in our education system have disproportionately impacted them, and as a result so many of our young people are failing to achieve their potential.

• Make your next vacation a tax‑deductible one

  Lonny Alfred Travel, Hospitality & Event Management

  Summer has arrived, and millions of Americans are planning to either hit the open road or jet set across the world. American Express reports that 72 percent of Americans are expected to vacation in the U.S. this summer — 15 percent traveling overseas — and can expect to spend $941 per person. That comes out to $3,764 for a family of four.

• Measuring performance is the key to performance excellence

  William D. Pawlucy Association Management

  A question that should always be asked at the board table is, "Why are we discussing an initiative if we can't measure it?" Measuring performance is the key to performance excellence. The basis or starting point may be the mission and strategic plan. The plan outlines goals and strategies for several years. Use it to build a set of key evaluation metrics to monitor progress and maintain a competitive advantage.

• Straddling the fence: Guiding staff through the value-based care shift

  Ryan Clark Healthcare Administration

  ​Managing a staff shift from the long-held quantity-of-care model to the new quality-of-care model can be daunting and cumbersome, but it is a challenge that must be met for the progress of the healthcare industry. In a follow-up interview with MultiBriefs Exclusive, Cheri Bankston, RN, MSN, director of clinical advisory services for Curaspan, explains the ways hospital managers can help staff deal with the transition and "straddling the fence."

• Saying nay to the railroad naysayers

  Charles A. Turek Transportation Technology & Automotive

  We repeatedly hear and read comments that go something like this: "Trains are an antiquated form of transportation that use way too much in the way of public and private resources. They have limited societal benefits and are a drag on development of newer forms of transportation. The only good place for trains is in a museum — but not in my backyard or anywhere near it."

• How warehouses can avoid the contract trap

  Ken Ackerman Distribution & Warehousing

  ​Until a few decades ago, agreements between logistics service providers and their customers were seldom governed by any long-term agreement. The International Warehouse Logistics Association (IWLA) developed a standard contract early in the last century and has revised that agreement to comply with the growth of electronic communication.

• Using Pokémon Go to draw people to your steeple

  James Clyburn Religious Community

  It's been roughly two weeks since Pokémon Go was released in the United States. Small businesses, parks and even places of worship are discovering new ways to take advantage of this augmented reality app's popularity. And new ideas are being formed as the game is introduced to other regions of the world.

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