Recent Articles

• Workplace survivor syndrome is another consequence of COVID-19 for businesses

  Terri Williams Business Management, Services & Risk Management

  COVID-19 has resulted in the loss of over 210,000 lives, but also the loss of livelihood for many Americans. According to September data from the U.S. Labor Department, 2.4 million people are experiencing long-term joblessness. By November, that number could more than double. While the employees who are still employed may feel grateful or fortunate, Challenger, Gray & Christmas present another emotion that these workers may experience: guilt. The executive outplacement firm Challenger, Gray & Christmas recently recommended that companies acknowledge their remaining employees may be dealing with survivor’s guilt and find a way to deal with it.

• A ‘satisfaction guaranteed’ promise holds you hostage to another’s…

  Anne Rose Business Management, Services & Risk Management

  We recently discussed the real hazards of stamping "lifetime warranty" on your products. A close corollary to that is promising "satisfaction guaranteed" on your professional services. You might make that offer because you are proud of the quality of your services — so confident that your work will be above reproach that you are implicitly claiming that you’ll redo the work or refund to make the customer happy. Think about that outrageous promise. How can you possibly guarantee another’s happiness? Why hold yourself hostage to that?

• Infographic: The business of fake supplements

  Maggie Kimberl Pharmaceutical

  It probably isn't surprising that 77% of supplements sold online are sold by Amazon — more than the top five specialty retailers combined. But what might be shocking is how many of those supplements are fake, expired, or mislabeled. This infographic outlines the loopholes that allow third-party sellers to sell unsafe supplements on Amazon as well as tips to avoid them.

• How geofencing can help get your profits back on track

  Lisa Mulcahy Marketing

  Geofencing technology allows you to reach customers at or near your store locations easily and inexpensively. In a nutshell, geofencing creates a virtual "boundary" around your business location using GPS- or RFID-enabled software. Geofencing can also be used to deliver key sales information to potential customers if your business is located in a competitive area. How can you use the technology to your greatest advantage? Focus on the following key points.

• Engaging visitors at your virtual trade show booth

  Joanne Brooks Travel, Hospitality & Event Management

  The attendees at your next trade show probably won’t show up. Instead, they’ll sign in. When the COVID-19 pandemic forced most businesses to bring in person meetings and conferences online, trade shows soon followed suit. “Attendee” avatars now roam virtual trade show booths in search of content that is both informative and engaging. But while most businesses know how to make trade show booth materials informative, making them engaging is a different task entirely.

• Will rapid COVID-19 tests help K-12 schools?

  Bambi Majumdar Education

  Shortly before he was diagnosed with COVID-19, President Trump announced that the federal government would begin distributing millions of rapid coronavirus tests. The goal is to use them to urge faster reopening of K-12 schools. As virus cases continue to pile up, some school districts have announced staggered and hybrid learning modules for fall 2020 and beyond.

• How to pursue a degree as an adult

  Alyssa Abel Education

  Education isn’t easy, no matter how old you are — and going to school as an adult comes with its own set of challenges. Whether you're considering a bachelor's degree, or you want to expand your knowledge even more with a go at graduate education, you might be wondering where to begin. Luckily, there are plenty of people just like you and many programs built to accommodate situations like yours. Here's some advice that will serve you particularly well if you're seeking tips for going back to school as an adult.

• Study report: Children and the coronavirus

  Dorothy L. Tengler Medical & Allied Healthcare

  Since the start of the pandemic, researchers have been puzzled at how children have been spared by the same rate of COVID-19 infection as adults. In fact, new evidence shows that children carry high levels of the virus even without falling ill, which may impact the spread of the virus to others, especially those who are at high risk of developing severe COVID-19. One study, out of Northwestern University Feinberg School of Medicine, found that young children carry far more of the coronavirus than adults.

• How COVID-19 has affected world airport rankings

  Matt Falcus Travel, Hospitality & Event Management

  A new report has shed light on the effect COVID-19 has had on the world’s busiest airports, outlining the drop in passenger figures handled so far in 2020. It also sheds light on the enormous job airports have on their hands in rebuilding their former stature, and how we may see a permanent shift in global airport rankings. The World Airport Traffic Report by Airports Council International (ACI) lists the top 10 busiest airports in the world in 2019. To highlight the changes being experienced this year, its summary also lists the percentage difference in passenger numbers seen in the first half of 2020.

• Warning: 3 things you need to know before a church rebrand

  Mark MacDonald Religious Community

  It’s all the rage, and it’s a great trend. In fact, if you haven’t branded or rebranded your church in the last five years, you should budget for it in the next year. Why? Because an effective rebrand will help you evangelize better, increase membership, and strengthen participation. But before you jump into the rebrand process, understand these three things.

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