Recent Articles

• How to boost your sales with an improved e-commerce customer journey

  Iryna Bilyk Marketing

  Online shopping and same-day deliveries have increased consumer demand. Now, you can’t just create an e-commerce website and expect your products to sell. Customers have a range of expectations from your brand even before they click on your website. Not being able to provide an optimum e-commerce customer journey can take a toll on your revenues. You should always aim to offer a bit more than your competitors for an unmatched purchase journey and customer experience. In this post, we will explore three main ways to build a stellar digital customer journey. But first, let’s check out a few essential facts.

• The association is great — but who cares?

  Nick Gough and Bob Harris Association Management

  Many associations boast of their long-term existence and promote anniversaries. But who cares? Are members concerned with a centennial celebration or wanting return on investment against dues paid? Associations must convey value and relevance in an increasingly congested world. Some organizations seem out of touch. They appoint committees for endlessly amending bylaws and a task force to plan the president’s installment gala. These leaders are oblivious to what members think or need.

• Infographic: 8 tips to defeat work stress

  Jennifer Chonillo Mental Healthcare

  In today’s world, work often causes us stress. Especially now, with more people working from home, it can be that much harder to stop worrying about work projects and issues and enjoy your home life. If work is starting to stress you out, you might be starting to notice some physical and health-related problems that have been caused by too much stress. You might find yourself getting more headaches, acne, or unable to sleep. This infographic includes eight ways you can use self-care to help combat work-related stress today.

• Infographic: Why work from home is here to stay

  Brian Wallace Business Management, Services & Risk Management

  During the global pandemic, an incredible 88% of businesses throughout the world have either encouraged or required their employees to work from home. And of those businesses, 67% of them think that work from home is here to stay. What’s interesting is that this migration is creating a WFH revolution that is unlike anything that’s ever been seen before. Check out the following visual deep dive to find out how remote work is changing the nature of work.

• 2 eye-opening chatbot stats, backed with data from 400 websites

  Otto Antikainen Marketing

  Chatbots are by no means a new technology, but the biggest surge to utilizing them for business is yet to come. The focus with chatbots has long been on improving efficiency and saving costs in customer service. However, innovative chatbot implementations prove that chatbots have high potential in generating revenue by converting leads and sales online. Another prominent area is recruitment, where chatbots are used to attract passive candidates and screen them in an instant. Two eye-opening chatbot stats in this article will make you consider the potential of chatbots in a new light.

• How leaders can make meetings more effective by building resilience

  Lisa J. Koss Business Management, Services & Risk Management

  The breadth of change for leaders and their teams during the global pandemic has been dramatic: what we’re doing, how we’re working, when, and of course, where. During my hundreds of hours of coaching this past year, I’ve watched executives adopt significantly new and different routines and gain confidence over time. Broadly speaking, many challenges have been met. But I’ve also found that success in adapting as team leaders in these times has much to do with the leaders’ ability to shore up their own and their teams’ emotional and psychological reserves — to build resiliency.

• Podcast: Making a personal passion pay off in a profitable practice

  Jarod Carter Healthcare Administration

  After finishing PT school, Chris Johnson spent a decade working as a therapist for a New York hospital in their cutting-edge sports medicine program. During that time, he also made house calls on the side and discovered he could earn as much or more money as he did at his “regular” job — but with about 10% as much work. He eventually felt he could only reach his full potential as a therapist by going out on his own, which was daunting because of the costs associated with opening a practice in New York City. But his gamble paid off, and he quickly filled his schedule with patients who valued his sports-medicine expertise.

• Execution after the planning retreat

  Robert C. Harris Association Management

  A planning retreat is scheduled about every three years. Holding a yearly retreat socializes the board to think only 12 months at a time. For greatest impact, a board should be setting goals for three to five years. The plan is intended to be a road map for successive boards. It should deter incoming officers from changing priorities each year. A plan is not a wish list or staff to-do list. A good plan communicates value to members and prospects. This article clarifies responsibilities for executing the plan after the retreat.

• These are the non-insurance perks that workers want

  Terri Williams Business Management, Services & Risk Management

  Next to salary, insurance is probably the most important perk to workers. In fact, for some employees, health insurance is more important than pay. But workers also want other, non-insurance perks as well. Some companies boast that they offer ping-pong tables and pet-friendly offices, but these benefits aren’t really that popular. So, what do workers really want? Well, it tends to vary by generation.

• How to empower remote marketing teams and drive conversions

  Richard Conn Marketing

  The pandemic has forced many workplaces into a position where they have to incorporate remote working. This trend looks set to continue long into 2021 and beyond. This has been a difficult transition, but the move to remote working makes sense for marketing teams. Marketers are great communicators by nature, so working off-site isn't an obstacle to their ability to collaborate with their team. As a company, you must empower your remote workers to work collaboratively, effectively and, most importantly, they must have the tools to drive conversion rates.

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