Nick Gough and Bob Harris

Nick Gough is founder and CEO of www.NoteRouter.com and holds leadership roles at associations.

Bob Harris, CAE, provides free governance tools and templates at www.nonprofitcenter.com.

Articles by Nick Gough and Bob Harris

• The association is great — but who cares?

  Thursday, March 11, 2021

  Many associations boast of their long-term existence and promote anniversaries. But who cares? Are members concerned with a centennial celebration or wanting return on investment against dues paid? Associations must convey value and relevance in an increasingly congested world. Some organizations seem out of touch. They appoint committees for endlessly amending bylaws and a task force to plan the president’s installment gala. These leaders are oblivious to what members think or need.