Recent Articles
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How to get started with Facebook Ads: Small business edition
Brian Meert MarketingIf you’re a small business owner who has struggled in the past with getting started with Facebook Ads, you’re not alone. Handling your social media marketing, especially when it comes to something with as steep of a learning curve as Facebook Ads, requires time, energy, and a certain depth of knowledge. Not every business owner has what is needed to create, monitor, and update ads. But if you don’t have an in-house ad team or the means to hire a professional contractor, you’ll have to add it to your list of must-do’s. Luckily, we’re here to help.
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7 big organizational benefits of remote work for employers
Richard Conn Business Management, Services & Risk ManagementRemote working may sound attractive to employees, but there are huge organizational benefits for employers, too. With 74% of professionals believing that remote working will become the new normal following the COVID-19 pandemic, it looks like its popularity isn’t going to end any time soon. So, how can you make it work for your business and reap the benefits?
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Infographic: The future of nursing homes
Brian Wallace Healthcare AdministrationEver since the pandemic began impacting the United States directly, countless news articles have featured an industry that isn’t usually in the spotlight — nursing homes. Our seniors are an aging population that is among the most susceptible to the impact of the pandemic and must be cared for properly. That said, many seniors have been lonely as they have been physically away from their loved ones. We’re at a critical juncture as the future of nursing homes is now before us. In what ways can nursing homes be set up for success?
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10 ways to vacation lavishly during the pandemic
Jordan Brown Travel, Hospitality & Event ManagementAs the world slowly starts to recover from the COVID-19 pandemic, travelers are beginnings to set their eyes on luxury travel in 2021. After all, so many of us are overdue for lavish experiences and some much-deserved relaxation. While luxury travel during the pandemic is possible, it is important to remember to follow CDC guidelines to ensure your health and safety. Experts continue to recommend social distancing, wearing masks, taking viral tests before and after traveling, and following local guidelines. In our guide below, we have listed the top 10 travel tips during COVID to ensure you have the safe and lavish vacation you have been dreaming of.
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Nicknames: Every state has one (or more)
Dave G. Houser Travel, Hospitality & Event ManagementNearly everyone knows that the United States has 50 named states. What isn’t so well-known is that each of those states has a nickname — or maybe more than one. And it’s not just because they needed a clever or unique slogan for their license plates. It’s because each state has its own history and backstory that it’s proud to share. Some nicknames come from the pages of history while others come from indigenous animals and what grows there. A few nicknames identify a prominent natural feature, and others simply want to entice you to visit. To non-residents, a state’s nickname might seem strange or mysterious — or not at all what you think it means. Let’s look at some examples.
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Product configurator: The key to e-commerce personalization
Brian Wallace RetailPersonalization has been a potential promise of e-commerce since the early days of the internet. Since the dawn of the modern internet, the belief has been that getting a product down to a specific user’s need is beneficial, as it leads to greater loyalty and exceptional customer experience. There are four main approaches of how to handle customization. Learn more about those approaches and how the product configurator achieves a superior level of collaborative, high customization with this visual deep dive.
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5 steps you should take to ensure website security
Jayson Davis Science & TechnologyIf websites are separate properties partitioned as part of a planned city, the internet is the network of roads linking all these properties together. Websites rely on the internet in order to reach billions of people situated all over the world, and just like a city, the internet generates a lot of traffic. However, just like a large city, the internet faces a number of security concerns. At any given time, someone is trying to steal your data and exploit it for their own gain. Whether it’s customer bank details, company secrets, or even your own personal information, you need to keep your website data safe and secure from cyberattacks.
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Grade retention: Perpetuating failure
Howard Margolis EducationYears ago, I read an article by a teacher who was worried about Gretchen (a pseudonym), a conscientious, enthusiastic, and hardworking struggling learner. The teacher feared that his district’s policy would force him to fail and retain her. He feared the negative consequences. His article was touching, perceptive, and troubling. It dealt with common fail-retain-and-repeat decisions that I had frequently encountered, decisions that continue to demoralize and undermine countless struggling learners, their families, and their teachers.
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Board evaluations: The argument for a shorter, more targeted evaluation
Bill Pawlucy and Benjamin Colvin Association ManagementA high-functioning, strategic board requires the ability for it to be introspective and capable of self-reflecting on its overall performance. It is by no means an easy task to accomplish regardless of the board's size or composition. Let’s consider the difficulty staff often encounter when conducting self-evaluations during annual reviews; this is compounded when trying to evaluate a large group as a whole. An evaluation tool is one of the most effective ways for a board to reflect on its impact on the organization as a whole.
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Audio marketing: From radio to Clubhouse
Kristen Klepac MarketingAudio has substantially evolved since its early analog radio days, and today, it is an incredibly effective way to emotionally resonate with audiences and leave a lasting impression. In the past decade alone, there has been a continual upward climb of audio markets. As consumers look for ways to multitask or consume content on the go, podcasts, audiobooks, and streaming services are becoming more popular. As businesses learn about the power of audio, incorporating it into their marketing strategies will give voice to their brands and help them connect to customers through authentic conversations.