Recent Articles

• Simple ways to mine ‘micro-moments’ to your marketing advantage

  Lisa Mulcahy Marketing

  As a marketer, you're always looking for key nuggets to help you better target your audience. But do you have a consistent strategy when it comes to managing "micro-moments?" Simply put, "micro-moments" are those spontaneous consumer declarations about their online behavior that, if caught quickly, can help you retarget your audience quickly. How do you swiftly and smartly identify and mine a micro-moment? Let this research-driven advice lead the way.

• Do we need smartphones in the classroom?

  Bambi Majumdar Education

  At an age where kids are completely digitally immersed, some Michigan schools have banned cellphones in the classroom, raising a lot of eyebrows in the process. In these districts, students are barred from carrying or using cellphones in class, in hallways, or even at lunch. It is a generational debate. Parents everywhere consider cellphones a considerable distraction for students. Students cannot live without them, and at these schools in Michigan, they are chafing at the loss of their phones.

• Travel2020: Qantas vies for operation of world’s longest nonstop…

  Lark Gould Transportation Technology & Automotive

  After Qantas completed a recent test trip in advance of the launch of the world's longest nonstop flight linking New York and Sydney, new attention was given to the development of aircraft that can manage long distances comfortably and the management of passengers and crew to get through these lengthy flights without health concerns. The flight, which took off from New York JFK, ran 19 hours and 16 minutes but carried only 50 passengers and no cargo. It used a Boeing 787-9 aircraft, but the carrier, with the full weight of passengers, cargo and fuel, was not designed for the job.

• Federal government urged to address disability bias in organ transplants

  Chelsea Adams Medical & Allied Healthcare

  In a new report to the president, the National Council on Disability acknowledged that people with disabilities are often barred from receiving organ transplants even though federal law and some states specifically prohibit it. "We live in a world where organ denials are based on disability, rather than suitability," said Neil Romano, chairman of the National Council on Disability. "Receiving an organ to save your life should never be jeopardized because of fears, myths and stereotypes about disability. Especially not with so many federal laws making that practice illegal."

• Construction has a growing problem: Getting paid

  Scott Wolfe Jr. Construction & Building Materials

  For at least half of all contractors in the U.S., getting paid is hard, costly, and time-consuming. That’s according to the 2019 National Construction Payments Report, based on a survey of more than 500 construction professionals conducted by Levelset and TSheets by Quickbooks. According to one survey respondent, "Cash flow is the number one problem we deal with. It is demoralizing and a constant frustration."

• Survey: Toilets cleaner than kitchenware, other supplies at UK offices

  Scott E. Rupp Facilities & Grounds

  According to the findings of a new survey by GCC Facilities Management — a commercial cleaning services company in the United Kingdom — office parks and facilities are downright filthy. The 650-person study found out how often workspaces are cleaned. Regarding cleanliness in general, only about a quarter of the respondents say they have used personal cleaning supplies in the office to maintain cleanliness. Perhaps not surprisingly, only 35% of respondents said their desk is cleaned daily.

• How to help your dementia patients have a comfortable hospital experience

  Lisa Mulcahy Healthcare Administration

  As a hospital manager, you know how dementia patients in your facility often experience physical and emotional discomfort that seems difficult or impossible to ease. This is distressing to you, your doctors, your nurses, and, of course, to your patients’ families. To address these concerns, science has uncovered some innovative ways that hospital facilities can bring comfort to inpatients with dementia and make their stays less frightening, safer and more engaging. Implement the following research-driven advice at your organization to benefit everyone involved.

• Fair Pay to Play Act promises a better deal for the black college athlete

  LeRon L. Barton Sports & Fitness

  It is no secret that the black male has been the engine for collegiate sports for many decades now. African American athletes make up about 60% of all college football and college basketball teams. Football and basketball are the two revenue sports that dominate college sports. That dominance has created an incredible source of revenue for the biggest schools. As part of the podcast "Gangster Capitalism," a program dedicated to examining the college admissions scandal that has rocked the news this year, sports journalist Kevin Blackistone examined the racial overtones existing in the matter of high-level college sports.

• Infographic: Optimizing reputation management with AI

  Brian Wallace Business Management, Services & Risk Management

  Customers read the reviews, but it's not enough to have good reviews. Those reviews also have to be believable. Your company's online reputation can make or break your business, and your ratings even influence your ranking in searches. Increasing your company's ratings from three to five stars can increase your visibility on Google by up to 25%. Learn more with this infographic.

• Should your business have a podcast?

  Catherine Iste Marketing

  More than 50% of Americans over the age of 12 have listened to a podcast. For businesses selling goods or services directly to consumers, this confirms that podcasts are mainstream. Does this, however, mean they are a good way for us to focus our time, energy and marketing dollars? Perhaps. Here are a few things to consider before starting a podcast.

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