Recent Articles
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COVID-19 relief package passed by Congress has implications for dentists
Tammy Hinojos Oral & Dental HealthcareIn a month otherwise filled with tough news, Congress passed a $2 trillion stimulus package that is designed to help people, states and businesses all across the country that are devastated by the coronavirus pandemic. The Coronavirus Aid, Relief and Economic Security Act — or CARES Act — passed the Senate on March 25 and the House on March 27. Following the Senate vote, the American Dental Association reached out to member dentists.
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Employee advocacy: A social marketing trend that can transform your customer…
Lisa Mulcahy MarketingWhen it comes to using influencers in your social marketing strategy, you don't always need to look to outsiders with "power" profiles like local or national celebrities. Instead, you can use regular employees to tout your products and services across multiple platforms. This trend is known as employee advocacy, and it can be powerfully effective. According to the 2019 Dynamic Signal Customer Impact Study, brands that use employee advocacy programs enjoy a 39% increase in brand awareness.
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How Twister and a 99-cent app can help you ‘overtrain’ beyond…
Mike Ox Law Enforcement, Defense & SecurityMost training today is what is known as "training to a standard." It may be passing a test, shooting a certain size and speed group, or checking a box on the amount of time and reps done. The problem is, that type of training doesn’t carry over to the real world. Going to the range, standing flat-footed, and staying in your lane just doesn't cut it. It may be fun. It may be therapeutic. But it only builds a fraction of the skills we need for real-world, lifesaving shooting situations.
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Refining your 2020 B2B email marketing efforts
MultiView MarketingHow are your 2020 marketing campaigns going so far? Are you seeing higher conversion rates? Perhaps your website is receiving more attention than ever before. Or, maybe not so much
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Managing the new normal: Working from home amid COVID-19
Candice Gottlieb-Clark Business Management, Services & Risk ManagementBe careful what you wish for. Many have long wanted more flexibility or work-life balance, and to sleep in or avoid traffic. Well, now you have it. But all kidding aside, this change presents both a new challenge and an opportunity to make the case for this shift in work-life balance. Below are several ideas for making this shift a successful one.
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A healthier environment is an unintended consequence of the coronavirus
Scott E. Rupp Waste Management & EnvironmentalOne significant positive from the COVID-19 pandemic? As economies are crashing, industries shuttered, and people mandated to shelter in place, the beneficiary of this is the natural environment. The coronavirus is cutting global emissions faster than any previous climate legislation or negotiations. In fact, according to numbers researched by Lauri Myllyvirta at the University of Helsinki's Centre for Research on Energy and Clean Air, this is all because of the pandemic.
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Podcast: How to save your practice from the coronavirus with telehealth…
Jarod Carter Healthcare AdministrationThere isn't a single private practice that won't be affected by the coronavirus pandemic in some way…some may fail, but others will flourish. This episode is all about providing you with the information I feel will most help practices survive and thrive through all this. This podcast is from a Facebook Live interview I recently did with Rob Vining, a leading expert on telehealth. In this interview, he explains options for getting your practice ready to conduct telehealth visits, including details about specific platforms, pricing plans, legal considerations, and resources.
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How to stay connected (and have fun) while quarantined
Victoria Fann Mental HealthcareLet's admit it: being quarantined — whether voluntary or mandatory — is difficult. Those who are living alone are in total isolation. Those who live with others are now together 24/7. Both extremes have their challenges. What they have in common is not being able to get together with close friends, family members, co-workers, neighbors, customers, students and so on. As the novelty of being home all day wears off, it's natural to feel frustrated, restless and lonely. This is when we need to find some creative ways to stay connected and, hopefully, have a little fun. Here are some suggestions to get you started.
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Surviving coronavirus: Bravery, health, and strength
Michelle R. Matisons Civil & GovernmentBe Brave. Good Health. Stay Strong. These three (albeit optimistic) convictions grace childlike artwork pinned to an overturned wooden cable spool in an Albuquerque neighborhood near the University of New Mexico. As coronavirus spreads, a yard full of art reminds us to keep our convictions.
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Infographic: Remote work in the coronavirus economy
Brian Wallace Business Management, Services & Risk ManagementThe period from 2005-17 saw a 159% increase in Americans working remotely. By the beginning of 2020, there were over 4 million people who work from home. Now with COVID-19 officially a pandemic and almost the whole world encouraging social distancing and self-quarantine, more people will be working from home than ever. While the boom in remote work may be temporary, operating away from the traditional workplace even in the short term is going to dramatically change the tools, support, and management styles needed in the workplace.