Recent Articles

• How marketers should use live chat to connect with customers during COVID-19

  Lisa Mulcahy Marketing

  As a digital/social media marketer, you know the importance of addressing your customers' concerns promptly and effectively. Live chat can be a great way to accomplish this goal anytime — but right now, in the thick of the COVID-19 pandemic, it can be a more important tool than ever. So, what are the right moves you need to make to employ live chat correctly at this sensitive time? Focus on the following points to ensure you're covering all bases.

• What’s so great about saffron? A lot, apparently

  Amanda Ghosh Medical & Allied Healthcare

  Saffron is a spice. It's derived from the saffron crocus, a striking deep purple flower with stunning crimson stigma and styles. Though saffron is among the costlier spices by weight, the saffron crocus' stigma and styles are frequently used as seasonings and food dyes. Middle Eastern cultures have used saffron for medicinal purposes for centuries, and its popularity as a "wonder drug" is increasing worldwide. Learn more in this article about its uses in managing Alzheimer's and depression.

• Making up for lost time

  Linda Popky Business Management, Services & Risk Management

  As the lockdown for COVID-19 enters its second month in most locations, it's becoming apparent there are businesses that are thriving, but many more businesses are suffering. Some of these businesses will recover once the economy begins to breathe again. But some time-based purchases will never be made up. For example, we are not going to go get two haircuts because we missed one. Nor are we going to get two dental checkups at once or attend two meetings of the same association at once to make up for one that was canceled. So, what are we to do? Here are a few ideas.

• Podcast: How to spark innovation to keep your practice thriving well beyond…

  Jarod Carter Healthcare Administration

  At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long term. So, I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of innovation and creativity for Disney.

• Don’t let the association burn down

  Robert C. Harris Association Management

  For more than a month, executives have been in crisis mode. They respond to urgent calls from members, media and government while trying to manage and govern an association. One executive said it feels like "our house has been on fire." Now it’s time to put out the fire. The rest of spring and summer will be time to address association operations for survival and sustainability. The intent is to be the indispensable resource for members.

• Translating the COVID-19 information firehose as a healthcare professional

  Keith Carlson Medical & Allied Healthcare

  In these days of the COVID-19 pandemic, many of us find ourselves wondering what evidence-based information we should follow and what news sources to avoid. We may first choose to do this simply to keep ourselves sane and focused amidst the noise so that we can function as both private citizens and healthcare professionals. Having said that, we are also likely to feel the heavy responsibility of skillfully curating information so that we can translate the firehose of pandemic-related information for our loved ones who turn to us for reassurance, education, and clarity. In this regard, where do we begin?

• Deforestation, human activity may be more responsible for viruses’…

  Scott E. Rupp Waste Management & Environmental

  Deforestation across the globe is negatively impacting the world's population and leading to the spread of disease, including coronaviruses. According to a new Stanford study, as large swaths of dense forestland are cleared for farming or other human use, viruses that jump from animals to people, like COVID-19, will likely become more common. Published in Landscape Ecology, the study suggests that deforestation puts people at higher risk of interactions with wild primates — and the viruses they carry — meaning the emergence and spread of infectious animal-to-human diseases.

• Being a performing artist after the coronavirus pandemic

  Patrick Gleeson Recreation & Leisure

  A few years ago, I retired from writing music for film and television. I'm aware how incredibly lucky I've been to have had the job, but after doing it for years I wanted to see if I could get anywhere attracting an audience with music I'd written for myself, not for a director or producer. So, I quit Hollywood and began again. This year, I was looking forward to my next gig at an electronic music festival, Synthplex, where I was scheduled to headline on March 27. Now, like millions of Americans, I'm sheltering in place, giving me plenty time to wonder — no, worry — about what it will be like pursuing a career in the arts, and especially the performing arts, when this plague has passed.

• 15 thought-provoking questions to help you make major life changes

  Victoria Fann Mental Healthcare

  For many people, returning to the lives they lived before the quarantine either isn't possible or isn't desirable. While for some this may be viewed with despair or dread, some are seeing this as the perfect opportunity to make big changes. In fact, this long period of social isolation can be an excellent time for assessing your relationships, living situations, work and overall life choices. In this article, I bring you the following thought-provoking questions to help you make the most of your exploration for the future.

• How to stop biases from running amok during the pandemic

  Simma Lieberman Business Management, Services & Risk Management

  We're in the second month of the nationwide COVID-19 pandemic in the United States and most of the country is "sheltering in place." The lack of a unified message, the uncertainty of the future and what we have the power to control have created a lot of stress for people. When we're stressed, anxious or fearful, we look for causes that are outside of ourselves and look for comfort in old ways of thinking. We're less likely to be aware of our biases or interact with people who challenge us.

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