This is the first of three infographics highlighting best practices for social media marketing: Facebook | Twitter | LinkedIn

We all know about the popularity of social media marketing among businesses and organizations. But have you noticed the desert of abandoned company pages created out of FOBO (fear of being offline)? You know, the ones that haven't been updated since May of 2012.

While creating a page is the first step to social connectivity, maintaining your presence is even more important. But knowing what kind of presence to establish can be an understandable challenge.

Questions inevitably rise in your mind, like: What should I post about? Should I sound scholarly, or should I make a joke? How often is too often? Should I just hashtag everything?

Make it easier on yourself with these helpful tips for Facebook in the infographic below.

Facts and figures compiled by Brie Ragland.