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Top 3 lessons from Black Friday and Cyber Monday sales
Emma Fitzpatrick RetailYou did it! You, along with your hard-working employees, made it through the most chaotic shopping season of the year. Though, if you manage a brick-and-mortar store, perhaps it didn’t feel that busy. Traffic in stores across the country on Black Friday was down nearly 2 percent, according to ShopperTrak. Many store employees said it felt like just a regular busy weekend shopping day. But fear not! There are still many, many big shopping days coming your way in December. Read on to see what you can gleam from the Thanksgiving weekend sales.
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FDA proposes restrictions on flavored nicotine
Dr. Denise A. Valenti Civil & GovernmentThe Food and Drug Administration (FDA) recently reported that from 2017 to 2018, there was a 78 percent increase in current e-cigarette use among high school students and a 48 percent increase among middle school students. More than two-thirds of these youth use flavored e-cigarettes. This alarming rise in use has prompted several policy changes that will directly impact youth appeal and youth access to flavored tobacco products. FDA Commissioner Scott Gottlieb, M.D., has taken action by proposing to prevent youth access to flavored tobacco products.
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Top Christmas gifts for the RVer
Connie Ulman Recreation & LeisureEveryone loves getting and giving gifts, especially if you’re on the road most or part of the year. Here are the must-have Christmas gifts for your wish list or the RVer in your life. This list includes a propane fire pit, RV club memberships, a zero-gravity chair, kitchen gadgets, outdoor games, and more.
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Hotels that offer the ultimate holiday experience
Bambi Majumdar Travel, Hospitality & Event ManagementLuxury hotels around the world are offering some mind-blowing holiday-themed experiences for their guests. Topping the list is the historic Châteaux La Réserve Paris Hotel and Spa in Paris. Its new five-day Christmas package offers guests an over-the-top Parisian experience complete with a classically French suite to a private visit to the Eiffel Tower, a crowd-free exploring of the Louvre, and a cruise down the Seine along with gourmet food and beverage experiences.
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Startup introduces blockchain-based property transaction platform
Scott E. Rupp Science & TechnologyA Philadelphia-based startup, Kognition, has launched what it has dubbed as the "world’s first open network and open economy for smart property" to create a real-time stream of opportunities to generate revenue, reduce risk, optimize performance and drive ROI. The blockchain-based effort is called Koin. Koin is designed to facilitate a "synergistic" relationship between smart property owners, traders, builders and vendors to optimize value for each party.
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Little white lies can add up to destroy your credibility
Anne Rose Business Management, Services & Risk ManagementWe tell little white lies to make our lives easier, to get ahead in business, to sell a product, to disguise our ignorance, to give ourselves some leverage in a relationship, and to avoid any confrontation. Everyone tells little white lies. They don’t hurt anyone. Don’t they? A customer relayed to me that her previous travel advisor had advised her to take a taxi from the train to the dock to catch her ferry. Many euros and a half-hour later, she discovered the cab driver had simply driven around the block because her destination and arrival point were one and the same — just a different entrance.
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Negotiating commercial leases: Request written proposals
Dale Willerton and Jeff Grandfield RetailFor many commercial tenants, negotiating a good lease or lease renewal against an experienced agent or landlord can be a challenge. While an entrepreneur focuses on marketing and managing, savvy real estate agents and brokers are specialized salespeople. Their job is to sell tenants on leasing their location at the highest possible rental rate. Whether you are leasing a new location for the first time or negotiating a lease renewal for your business, here are two money-saving tips.
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A stock market survival course: Part 1
Patrick Gleeson Business Management, Services & Risk ManagementFor several years, as a Registered Investment Advisor with my own small investment firm, I managed the stock accounts of private investors. Some were corporate executives, others were entrepreneurs and several were artists. All were smart and successful. Because mine was a small firm, I was in close, frequent contact with each of my clients. What I gradually came to learn from conversations and email exchanges with them was that many, despite their intelligence and proven ability to succeed in their own fields, were really terrible investors. This is a five-part survival course designed to give you essential information you need to succeed as an investor in the stock market. None of it is mere opinion.
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Natural wine revolution takes hold
Bambi Majumdar Food & BeverageA growing coalition of winemakers, sommeliers, restaurateurs, and wine enthusiasts are championing natural wine, leading to a rapidly evolving market. Just like craft beer, the advent of natural wine has added an extra dimension to the trendiness of wines. Natural wines are produced organically from pure grape juice without additives or processing aids in the cellar. Wine experts and enthusiasts agree there are health benefits to these wines and love how the farming techniques are good for the environment.
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How to quickly improve Facebook ads this holiday season
Emma Fitzpatrick MarketingUh-oh! After months of planning and crafting, is no one unwrapping (err… clicking) your Facebook ad? Well, luckily, you don’t need to return it for something better. In this case, a few minor tweaks can make all the difference. Or if you have the time, do some A/B testing, which entails changing one variable at a time to see what’s moving the needle. Without further ado, here’s the five-step check to perform to make sure your Facebook ad is just right.
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