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5 effective strategies to boost your engagement-based email marketing
Lisa Mulcahy MarketingWhen it comes to digital marketing, engagement-based email can be a gold mine for your company. The key is to look beyond the obvious when it comes to your subscriber base. Simply checking to see who opens your targeted messages and who doesn't won't get you sales, but the following research-driven, richly targeted strategies can do the trick. Try these tips to boost your bottom line.
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Simple ways to mine ‘micro-moments’ to your marketing advantage
Lisa Mulcahy MarketingAs a marketer, you're always looking for key nuggets to help you better target your audience. But do you have a consistent strategy when it comes to managing "micro-moments?" Simply put, "micro-moments" are those spontaneous consumer declarations about their online behavior that, if caught quickly, can help you retarget your audience quickly. How do you swiftly and smartly identify and mine a micro-moment? Let this research-driven advice lead the way.
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Infographic: Optimizing reputation management with AI
Brian Wallace Business Management, Services & Risk ManagementCustomers read the reviews, but it's not enough to have good reviews. Those reviews also have to be believable. Your company's online reputation can make or break your business, and your ratings even influence your ranking in searches. Increasing your company's ratings from three to five stars can increase your visibility on Google by up to 25%. Learn more with this infographic.
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Mocktails, low-alcohol cocktails bring innovation to beverages
Bambi Majumdar Food & BeverageFirst, it was craft cocktails. Now, it is mocktails that are inspiring beverage innovation. The latest Culinary + Cocktail Trend Forecast survey from Kimpton Hotels & Restaurants says that inventive craft mocktails are the newest attractions to many menus. As more people move towards spirited beverages that do not lead to a hangover the following day, mocktails and "lighter" adult-only drinks are creating a new beverage trend. These are lower in calories and fit in perfectly with the no- and lower-alcohol beverage movement.
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5 ways to avoid the dangers of viral marketing
Lisa Mulcahy MarketingWhen your brand or product goes viral on social media, you're in a win-win situation, right? Not always. Viral marketing is a lot like the Wild West — when you navigate it the right way, it can do incredible things for your visibility and sales. But you need to know that a lot of its mechanisms are out of your control. Viral marketing is, at its core, consumer-based — that means your campaign and approach can succeed or fail based on the whims of your audience.
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Global goods giant commits to drastically reducing plastic packaging by…
Scott E. Rupp Waste Management & EnvironmentalGlobal consumer goods giant Unilever has announced an aggressive program to reduce the level of plastic waste it creates through the use of its products. According to a statement by the company, it is making efforts to create a "circular economy" for plastics. These efforts are mostly commitments between the brand and those it serves. Specifically, by 2025, it says it plans to reduce its use of virgin plastic — plastic that has never been used for any other purposes nor has been previously recycled — by half. It will also reduce its use of plastic packaging by more than 100,000 total tons.
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CBD: Beyond the hype
Victoria Fann RetailIs CBD going mainstream? It sure appears that way. I live in the Western North Carolina mountains near Asheville, and CBD seems to be everywhere. Every time I turn around, I see another store selling some form of the beloved remedy. In the midst of all the buzz and media frenzy, many of us are wondering: Is there really something to CBD? Or is it just the latest health craze that, like lots of fad diets and quick-fix remedies, will come and go?
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All eyes on ‘very low GWP’ HFOs in the UK
Andrew Gaved RetailRefrigeration experts in the U.K. have called for the industry to embrace the potential of "lower flammability" hydrofluoro-olefin (HFO) blends, as the F-Gas regulations continue to drive the European market towards lower-carbon solutions — and as the Kigali amendment begins to do the same for the global market. The call has been driven by supermarket giant Asda (part of the Walmart group), which has successfully conducted an in-store installation with the refrigerant R454A, an HFO with a Global Warming Potential (GWP) of 238.
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The future of food and beverage lies in online behavior analysis
Bambi Majumdar Food & BeverageMarketing effectiveness is now predicated on analyzing online consumer behavior. We are digitally immersed, and our buying behavior is reflected in our digital footprint across all channels from emails to social media. AI-driven back-end tools are continually assessing our likes so that marketers can be more efficient in their targeting. The same is true of the food and beverage industry, which is increasingly looking at online consumer conversations for the next step in its journey. A recent consumer insights report by Social Standards shows distinct shifts in this regard.
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Why law enforcement needs to be wary of using legal CBD products
Bambi Majumdar Law Enforcement, Defense & SecurityThe rise of CBD products has been a huge trend in 2019. People are using CBD to alleviate pain, sleeplessness and relaxation, among other ailments. However, it seems not everyone is free to use them. Federal employees, state employees, law enforcement officers, and those with security clearances have all been warned against CBD use. Even though CBD has been made legal, CBD products could have THC in them. If officers test positive, their jobs could be at risk.
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