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5 last-minute marketing tips for Black Friday and Cyber Monday
Emma Fitzpatrick MarketingIt's crunch time for Black Friday! Luckily, you still have time to improve and implement digital marketing, which is more important than ever. Over the last decade, Black Friday has evolved from an in-store to an online shopping experience.
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Rising salaries prompt China to send factory jobs to Mexico
Chelsea Adams ManufacturingMexico is accustomed to foreign direct investment. In 2014, Mexico received $22.6 billion in foreign direct investment, with the U.S. being the single biggest contributor. The trend for Mexico is continuing as companies from around the globe look to the country for cheap labor and low production costs.
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Infographic: The evolution of Black Friday
Kaylee Nelson RetailThe amount of coupon emails being delivered to your inbox has tripled. The windows at your usual shopping spots are plastered with "SALE" posters. You’re desperately racking your brain of your kitchen inventory, wondering if the two panini makers you already have is enough.
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Paws-ing to consider holiday revenues in the pet retail market
Katherine Radin Pet CareWith major shopping events such as Black Friday, Cyber Monday and Boxing Day on the horizon, consumers are likely thinking about scoring the greatest deals on electronics or home appliances. Perhaps they are thinking about starting some of their holiday shopping for their friends and family.
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Short-term loss or long-term gain? REI quits Black Friday cold turkey
Julie Bernhard RetailREI has opted to go outside this Black Friday, making the executive decision to close its doors on one of the most shopped days of the year. All 143 stores will keep the lights off, and encourage both employees and customers to camp in the actual outdoors rather than the retailer's parking lot.
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Metals Thoughts: All about the Benjamins
Brad Yates Natural ResourcesGet the U.S. dollar right, and you can basically nail gold's movements of late and probably for the foreseeable. With rolling 10-day correlations near 85 percent, it is clear that everything for the yellow metal is driven by Fed hike expectations.
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Last-minute ideas for making Small Business Saturday pay off
Paul Zukowski RetailIf you intended to have your store take part in the sixth-annual Small Business Saturday, your days are numbered. How numbered? Take today's date and subtract it from 28. And even if the answer is "zero" because it is Small Business Saturday already as you read this, don't panic! You can still find plenty of ways to get into the spirit of the event.
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Your online marketing guide for the most digital Black Friday yet
Emma Fitzpatrick MarketingPrepare your business for the most digital Black Friday yet. Last year, Black Friday online sales grew 20 percent from 2013. Plus, 2 percent of Black Friday sales came directly from social media.
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A free way to increase foot traffic the Saturday after Black Friday
Paul Zukowski RetailAs an independent local business selling to consumers, you need to look for every edge you can find. So when I tell you that a major credit card company is spending millions to help promote local small businesses, you've got to at least be a little curious about how it works and what's in it for you.
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The drone invasion: How will UAVs change holiday shopping?
Danielle Manley RetailWith drones affecting practically every industry, is it any surprise retailers are taking notice? From consumer demand for individual-use drones to retailer demand for the unique capabilities of different drones, the retail industry is poised to undergo significant changes from the inclusion of drones.
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